JetBlue Technology Ventures, the new venture capital subsidiary of JetBlue Airways, announced it has selected Silicon Valley-based travel and data science company FLYR as its first investment. The investment was revealed at the unveiling celebration for JetBlue Technology Ventures’ new home in Silicon Valley last Thursday evening.
FLYR leverages machine learning and predictive analytics to create price forecasts that offer travel customers peace of mind and flexibility when evaluating changing airfares and provides travel providers with insights and opportunities to increase revenue.
“In just a few short weeks, we have heard from hundreds of startups with incredible ideas about the future of travel,” said Bonny Simi, president, JetBlue Technology Ventures. “We choose FLYR as our first investment because they share our belief that predictive analytics can provide value to travelers and will change the travel experience in ways we have yet to imagine.”
Founded in 2013, FLYR’s products aim to help travelers take the guessing game out of dynamic airfare prices and also give travel providers valuable insights into customer demand and potential revenue streams. With this investment by JetBlue Technology Ventures and other recent funding, FLYR plans to expand beyond its current offering to create new airline and broader hospitality sector products.
“We are honored by JetBlue Technology Ventures’ investment in FLYR. The interest we see from leaders within the travel industry speaks not only to the power of our solutions, but also to the utility we can offer to both consumers and travel companies” said Jean Tripier, co-founder and CEO of FLYR. “Constantly changing airfares have always been a source of stress for travelers. Our predictive analytics can provide peace of mind for those travelers but also has the potential to change the way travel providers capture and satisfy early demand, bringing higher engagement with travelers and increased revenue, as well.”
JetBlue Technology Ventures LLC is located in GSVlabs in Redwood City, Calif. As the first corporate venture capital subsidiary in Silicon Valley backed by a U.S. airline, JetBlue Technology Ventures will invest in, incubate and partner with early stage startups at the intersection of technology, travel and hospitality.
By partnering with incubators, venture capital firms, universities and other organizations inside and outside Silicon Valley, JetBlue Technology Ventures will build relationships with a range of startups across the travel and hospitality spectrum. The initiative will serve as a launch pad for innovations that improve customer and crewmember experiences, increase the airline’s operational efficiency and expand the JetBlue brand to new markets.