Jamie Beckland is a technology and web entrepreneur, built his first social media community in 2004, and has worked with a wide range of organizations from pre-revenue startups to some of the largest, most recognized brands helping them grow and transform their digital business. He is the VP, Marketing and Product with Janrain Inc., a customer analytics SaaS organization that empowers their clients to build a unified view of their customers across all digital platforms and create personalized, one-to-one engagement.
icrunchdata speaks with data analytics leaders in our space to learn about their career in data, where they see their industry headed and chat about their interests outside of the office. We recently sat down with Jamie to discuss his top 3 daily priorities, where he sees customer acquisition and retention analytics headed and his passion for travel.
Jamie, thanks for talking to us today. Here we go…
Honestly, the biggest shift is watching a huge market mature. In 2012, we really started to see marketers and technologists talk about the entire customer experience in a new way. Mobile was the big driver – all of a sudden, digital was as fragmented as traditional marketing! Janrain’s registration solution had been built to work across all channels and devices, so watching the huge wave of mobile come crashing in was a lot of fun. These were the days of debating whether to create HTML5 experiences or native apps – even Facebook got that one wrong! So, seeing the organization really drive these new mobile experiences was incredibly exciting.
We have been hearing about data lakes for about a year – large pools of data from multiple sources. Many teams have been focused on putting the infrastructure in place to collect customer data. The next two years will see more and more organizations using data to drive decision-making and marketing actions. That will come in many forms – from real-time ‘decisioning’ engines, to better reporting for humans to decide campaign directions. But, 2016 and 2017 will be where mainstream marketers really begin to experience the promise of all this data collection.
If I did something totally different, I would probably be a housing inspector. I think it’s fascinating to see how all of the separate systems of the home – HVAC, plumbing, framing, exterior, design, and construction – all come together to create a unique, safe, inviting ecosystem. Today’s marketing is similar, as we all look to create integrated experiences.
Have you ever had your nose hairs freeze, just from breathing? That’s a Wisconsin winter. There was a raffle every year where you could bet on which spring day the first car would fall through the melting lake ice. The English language does not have a wide enough vocabulary to describe this level of cold!
My neighborhood is Hawthorne, and I would recommend heading over there to see the street life of the modern hipster (including potential sightings of the fire breathing, bagpiping, unicycling Darth Vader). There’s a Blue Star Donuts in the neighborhood, which I like even better than Voodoo Donuts – get their donut fried chicken sandwich. Then, head to Portland Cider House, where they have more than 30 ciders on tap. No one drinks beer anymore, handcrafted ciders are all the rage. Sonoma’s Anvil is bourbon-casked, and there is a lot of complexity to it – highly recommended.
I once was held hostage in Tangier, Morocco. That one probably takes the cake.
The only true must-have is a fully charged iPhone.
I’ve lived in South Korea, Spain, Poland and Honduras, so if I weren’t going back to one of those places, I would probably settle in Cambodia. They have strong infrastructure for Internet connectivity, so I could still work and stay connected. And, they have hundreds of thousands of acres of jungle ruins that have still not even been explored. Plus, desolate white sand beaches and easy access to world city centers – what’s not to love?!
Wow, we've covered data lakes, fire breathing Darth Vader, being held hostage in Morocco and living in Cambodia. Jaime, I think we will end it there. Thank you very much for talking to us today.