Insights

Data Drives Success at CVS Health

(Content sponsored by CVS Health)

Every day at CVS Health, five million customers visit their retail pharmacies. And from each of these interactions, they gather just some of the data that they use every day to drive decisions. Team members use data, for example, to optimize ExtraCare, one of the industry’s largest and most advanced retail rewards program. They use it to build bridges across data sets to help with medication adherence. They use it to build tools and models to help create brand new services. And teams across their organization will utilize these tools to make data-driven decisions that will influence product development and help operations partners give patients easier access to CVS Health services and help them on their path to better health.

Data helped lower patient costs

One specific example of data making a difference is in Specialty Medical Benefit Management. These patients have rare diseases and high cost medications. By looking deep into the data, CVS Health saw that it could streamline processes, connect different areas of the company, and ultimately deliver a solution that makes tough, expensive treatments easier and more affordable.

Analytics disciplines

Curious what it’s like to work at the nation’s largest pharmacy health care provider? “You’ll be impacting the business and driving strategy in a very direct and apparent way that inevitably affects people’s lives and health,” said Merouan Bouzhar, Analytics Development, Strategic Analytics.

Check out these five analytics disciplines:

1. Analytics Consulting Services (ANCS). In Analytics Consulting Service (ANCS), CVS Health works closely with their Pharmacy Benefit Manager (PBM) clients to help them develop a comprehensive understanding of their pharmacy costs and utilization and what factors drive them. Using advanced analytics tools, CVS Health also helps them lower costs or grow their business while creating the best benefit for their patients. Working in this dynamic, multi-disciplined group, you’ll need strong technical, financial, and business skills, as well as the ability to distill complex information into actionable insights.

2. Analytics Development. One of the most exciting and interesting areas of analytics, Analytics Development is where you’ll work with business partners across CVS Health to derive deep insights on customers and business process, and then develop automated tools, metrics, and advanced models to integrate those insights into business processes. Teams across their organization will utilize these tools to make data-driven decisions, and your work will influence product development and help operations partners give patients easier access to services and help them on their path to better health. You must be a problem solver and creative thinker who can understand customer needs as well as translate those into actionable, repeatable business insights.

3. Customer Analytics. As the primary analytics tool for all of CVS Health Marketing, Customer Analytics works with stakeholders and data sources from all units of the retail business to help them understand how marketing and other initiatives drive changes in consumer behavior. This helps each business unit make strategic decisions within and beyond Marketing and gain a deeper understanding of patient and consumer behavior. You’ll use analytics tools ranging from propensity and time-series modeling, to a/b testing and data visualization. Strong technical skills in SQL/SAS are a must as is an ability to communicate complex analyses to non-technical audiences.

4. Enterprise Evaluation and Population Health Analytics (EEHPA). Working with many areas of CVS Health, Enterprise Evaluation and Population Health Analytics (EEHPA) has two branches. The first use epidemiology, biostatistics, and health services research approaches to design and evaluate clinical programs and Enterprise initiatives. The Population Health branch develops analytics models to predict patient behaviors and models for population surveillance and intervention. Employees typically have an advanced background in epidemiology, mathematics, economics, medicine, engineering, or health services research, as well as a passion about data and improving health.

5. ExtraCare Analytics. In ExtraCare Analytics, the team strives to understand their customers and create marketing programs that deliver 1:1 personalized messages and offers to each customer. The retail rewards program ExtraCare is driven by the insights and innovations of colleagues like you. You’ll work in a rapid-test and rapid-learn environment and focus on improving customer loyalty by using attributes and behavioral data to deliver the right offer to the right customer at the right time. They have a variety of analytics disciplines on their team, and they are open to any industry backgrounds.

The culture

CVS Health core values of Innovation, Collaboration, Caring, Integrity, and Accountability support their purpose of helping people on their path to better health for customers and patients, and also they apply to how the company supports its more than 250,000 colleagues.

What does CVS Health look for in their colleagues? They seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help them better meet the needs of the many people and businesses that rely on them each day.

Chief Analytics Officer Bob Darin said, “One of the things that's unique about CVS is our mission to transform how health is delivered, and actually solve some of the biggest problems in this country about how do we make medication and healthcare more affordable, how do we make sure more people have access to the care that they need, and how do we improve quality and demonstrate it? Analytics is critical to each of those problems.”

Featured jobs

Join the team and help find new ways to interpret, test, model, and analyze information and ultimately help people on their path to better health.

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Content sponsored by CVS Health
Image credit by CVS Health
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