The LEX Marketing team is fast-paced, dynamic and creative, driving all prospecting/lead generation, retention and reactivation initiatives across multiple channels: direct mail, print and digital media, email, SEM/SEO, social media, third-party agents and more. Reporting to the Director of Database Marketing, Research & Analytics, The Manager - Marketing Analytics will develop analytic insights to support initiatives in two of the company’s fastest growing areas: digital marketing and the third-party sales channel (travel advisors). The Manager will be hands-on, detail-oriented, highly analytical and an integral part of the team, helping to guide optimization of LEX’s marketing activities in the digital space as well as co-marketing opportunities in the travel advisor channel. Essential Duties In collaboration with the VP Global Sales and the VP Affinity & Charter Sales: Use analytical software and database tools (BlueVenn’s SmartFocus) to analyze and report on travel agency production. Work with outside vendors, such as Epsilon, to score new travel agency leads. Set growth targets for specific travel agency accounts. Prepare narrative reports identifying trends and opportunities. Quantify effectiveness and efficiency of the Sales marketing budget spend. Identify opportunities for increased coop marketing. Create or refine business reporting tools. Support day-to-day functions of the Sales team by fulfilling data inquiries in a timely and effective manner.  In Collaboration with the Director of Digital Marketing: Analyze and report on website performance metrics, collating data from agencies and Google Analytics. Quantify effectiveness and efficiency of the Digital marketing budget spend. Develop target audience recommendations based on strategic intent and historical segment performance. Refine insights, identifying trends and opportunities in visitor behavior. Oversee the data flow between LEX’s customer database and our digital marketing solutions platform. Ensure metrics are accurate through reconciliation; proactively identify and resolve issues by coordination with IT. Support day-to-day functions of the Marketing team by fulfilling digital data inquiries in a timely and effective manner. Keep current with evolving technology.  Qualifications BA/BS required, preferably in analytically-driven field. 2+ years of database-driven direct marketing experience, including direct mail, email, digital media, analysis, reporting, modelling and CRM Experience with Silverpop preferred. Experience with Google Analytics required. Experience in digital analytics reporting. Experience with Marketing Automation Platforms, CRM, ESPs and Database-specific terminology. Advanced Excel skills. Familiarity with Tableau and BlueVenn highly desirable Extremely well organized and capable of handling multiple projects simultaneously Critical thinking; proven history of self-direction, creativity and meeting deadlines Highly-analytical; ability to interpret key metrics such as ROI, acquisition/retention costs and lifetime value Demonstrated commitment to teamwork, with positivity, flexibility, integrity, good humor and a high-energy level Outstanding presentation and communication skills