University Marketing is seeking a disciplined market researcher and thought leader to fill a key role on our Marketing Strategy team. The selected candidate will play a significant part in University Marketing as we continue to grow our audience insights capabilities and formalize an audience insights practice that serves the broader marketing community across the university.  The Senior Director, Audience Insights & Research reports to the Senior Associate Vice President of Marketing for The Ohio State University and defines and drives an integrated audience insights and research strategy and plan to proactively provide a comprehensive view of the market, audiences and the Ohio State brand.  The Senior Director acts as the audience champion for the university, providing strategic consultation and bringing to life Ohio State’s different audiences to fuel audience-centric strategies and marketing plans.  The ideal candidate will be competent as: A sophisticated thought leader who is able to leverage their knowledge and experience to add to the discourse and direction of marketing professionals across the university, with a focus on audience insights, business intelligence, brand health and reputation measurement A disciplined market researcher, both in practices and processes, with distinctive analytical skills, creativity, strategic mindset and keen business acumen A collaborative leader with experience navigating and influencing stakeholders within complex organizations in order to develop strong partnerships at many levels across the university, actively listening and advancing the strategic nature and quality of discussions A solutions-oriented visionary and change agent with the ability to envision and create momentum in building an audience-centric organization and community An experienced team builder with a proven ability to think holistically about team development as well as coach and mentor colleagues across the broader marketing community A proactive self-starter who is comfortable with ambiguity and able to progress multiple priorities/projects The Senior Director, Audience Insights & Research is both an initiator of research and gatherer of research, both inside and outside Ohio State, to synthesize and inform audience and market insights, ensuring efficiency in audience research and insights work across the university.  The Senior Director develops and synthesizes insights into frameworks that inform brand strategy and drive key business decisions across the university in partnership with colleges and units’ marketing efforts.  The Senior Director sources secondary and 3rd party research and manages all aspects of any additional primary research, including partnering with teams to frame problems, designing research methodologies, implementing high-quality data collection and analyzing results.  The Senior Director will translate research findings into clear, actionable insights, and present and evangelize results and recommendations to teams and leadership, utilizing excellent writing, communication and presentation skills.  All members of Advancement are part of creating an inclusive culture that inspires an exceptionally diverse and talented team and are measured on their adherence to the following core competencies:  leadership, continuous improvement, teamwork and collaboration, and communication/interpersonal effectiveness. More about University Marketing University Marketing exists to advance the relevance, resonance and distinctiveness of Ohio State’s brand by leveraging disciplined and modern marketing practices that measurably grow and deepen audience perceptions, including their understanding of and preference for Ohio State.  University Marketing partners with colleges and units across the university and with members of the greater Ohio State community to continuously develop and enhance the Ohio State brand while advancing the university’s strategic goals. Performance Objectives include, but are not limited to: Envision the future state and strategic roadmap of an audience insights and research practice for University Marketing and across the broader marketing and communications community, including development of an audience knowledge repository with dossiers for key audiences Develop and maintain audience experience maps and supporting personas, working in partnership with the Marketing Strategy team and other partners to guide the development of audience-centric marketing strategies, campaigns and brand experiences Develop ongoing brand health, reputation and audience measurement recommendations, including the required research methodologies and toolsets Build collaborative relationships and provide strategic consultation around audience insights and research methodologies with marketing and analytics professionals and other key partners across the university Required Qualifications Bachelor’s degree preferably in psychology or statistics-related field 10+ years of experience and progressive leadership at a market research firm/agency, research vendor and/or managing research and insights in-house Experience in qualitative and quantitative research methodology and audience insights development Experience in applying statistical design and significance testing, as well as using various statistical techniques such as clustering and regression analyses to improve audience segmentation practices Experience using data visualization tools (e.g., Tableau), statistics analysis software (e.g., SPSS), and other research survey tools (e.g., Qualtrics) Experience in segmentation, brand positioning, messaging, brand tracking, advertising/messaging effectiveness, and syndicated data analysis  Desired Qualifications  Master’s and/or graduate degree Experience managing a market research and/or insights function Experience in leveraging advanced analytics in developing insights and recommendations Experience working in a complex, decentralized and/or matrix organization structure Experience in higher education market research and/or insights, with knowledge of admissions, alumni relations and/or fundraising marketing is a plus You Need To Know Aside from the unparalleled benefits of working for The Ohio State University and working in the diverse, smart, safe, fun and growing city of Columbus, Ohio, this opportunity will provide exceptional rewards that arise from working for a land grant institution where you will truly feel the impact of this role. How to Apply To apply online, please click Apply Now and complete the application instructions. Closing Statement  The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, or protected veteran status.

Williams College is pleased to announce the opening for a Data Analytics Director . The Data Analytics Director supports the Office of College Relations (OCR), interpreting data to provide actionable insight to inform business decisions for all departments within OCR. As part of the Advancement Operations team, the Director will design dashboards and other visualizations in addition to answering questions that can only be answered with a 'deep dive' into the data. Williams is committed to enriching its educational experience and its culture through the diversity of its faculty and staff. Our expectation is that the successful candidate will excel at working in a community that is broadly diverse with regard to race, ethnicity, socioeconomic status, gender, nationality, sexual orientation, and religion. Applicants should highlight relevant experience with building, working with, and supporting a broadly diverse employee community. Responsibilities Reporting to the Associate Vice President for Advancement Operations, the Director is responsible for data analytics using statistical methods and models to generate graphs, charts, heat maps, and other visualizations to assist end users in understanding the meaning behind the data. In addition, the Director will be responsible for writing and validating complex SQL queries for data mining, design dashboards and clear indicators to communicate complex ideas to leadership, and develop specifications and proposed layouts in partnership with end users. Collaborating with other teams within the Office of College Relations, the Director will work to achieve the highest level of data quality to build and sustain confidence in the reporting and visualization end products. Qualifications Bachelor's degree in Mathematics, Computer Science, Data Science, Information Science, or Statistics, with a minimum of two years technical experience in an office environment; or an equivalent combination of education and experience Innovative, energetic, flexible, and highly organized Operates most efficiently in a collaborative, team-oriented environment Experience with tools such as Tableau, R, or PowerBI preferred Technical expertise creating models to forecast trends and in data mining and segmentation techniques Demonstrated experience handling large and complex data sets Experience with creating data warehouses (lakes, streams, etc.) preferred Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS, etc.) a plus Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy Adept at data visualization and analysis in addition to writing queries, report writing, and presenting findings Strong attention to detail, ability to work in a team environment, and ability to manage multiple concurrent projects Strong written and verbal communication skills Review of applications will begin April 29, 2019 and continue until the position is filled. Employment at Williams is contingent on the verification of background information submitted by the applicant, including the completion of a criminal record check, and education when applicable. Beyond meeting fully its legal obligations for non-discrimination, Williams College is committed to building a diverse and inclusive community where members from all backgrounds can live, learn, and thrive. PI109039250