“It takes people to make the dream a reality.” Walt was on to something when he said that, and it continues to ring true today. No matter the stage in your career, being a part of Walt Disney Parks & Resorts means being a part of a team where you help bring innovation to life through unsurpassed products, services and most importantly remarkable experiences. As a Cast Member you are the steward and connection to our legacy and the backbone of our thriving innovations. Join our team and watch your dreams come true. Consumer Insights, Measurement, & Analytics (CIMA), part of the Walt Disney Parks and Resorts Global Marketing & Sales organization, informs strategy development and decision-making through holistic data integration, objective data analytics, and actionable recommendations. Within CIMA, the Digital Analytics team is focused on leveraging best practices in web analytics to capture data, perform analysis and optimize our websites to drive Guest satisfaction and business outcomes. The Sr. Digital Analyst must possess a passion for analytics and digital technology. He/she will play a critical role in delivering accurate, insightful analysis to drive decision-making throughout the organization. The person must be comfortable working with partner teams, conducting both planned and ad hoc analyses, preparing reports, and communicating insights to a variety of audiences. The position reports to the Manager, Digital Analytics and does not have direct reports. Responsibilities Collaborate with business, technology and analytics partners to determine needs and establish data collection requirements. Work with implementation specialists to deploy and maintain accurate website tracking. Develop and maintain reports on web channel performance. Design effective and impactful reports and visualizations for business and technical audiences. Generate insight from site data and communicate opportunities or issues. Leverage analytics to continuously recommend optimization tactics that will improve site performance. Support business unit teams, product management groups and other teams with ad-hoc reporting and in-depth website analysis. Utilize business and analytical expertise to independently perform proactive analysis and solve business problems. Define and execute quality assurance procedures to ensure accuracy of analytical output. Create presentations to highlight analysis and tell the story. Basic Qualifications 5+ years web analytics experience. Advanced knowledge of Adobe SiteCatalyst/Analytics products. Experience defining website analytics tracking requirements. Demonstrated experience partnering with technical resources to implement mobile app analytics tracking Familiarity with Adobe Mobile SDK 4.x Ability to design tagging strategies and effectively QA analytics tracking on mobile platforms Experience with push and in-app messaging analytics Ability to derive actionable insights from data and effectively guide decision-making. Strong understanding of segmentation and targeting. Ability to excel in a fast-paced, cross-functional environment. Excellent written and verbal communication skills. Proactive problem-solving and critical thinking skills. Ability to manage time effectively and consistently meet deadlines. Ability to distill analysis into concise recommendations and present to management audiences up to an executive level. Proficient in Microsoft Office suite. Proficient with business intelligence tools. Preferred Qualifications 7+ years web analytics experience. Travel industry and ecommerce experience. Experience with A/B testing and website optimization. Knowledge of statistical testing methodologies. Experience with predictive analytics and digital experience personalization. Proficient in SQL, Hive, SAS and/or other programming languages. Required Education Bachelor’s degree in analytical/quantitative field – e.g. statistics, economics, mathematics, marketing analytics, engineering, etc. About Disney Parks & Resorts Walt Disney Parks and Resorts are where dreams come true. More than sixty years ago, Walt Disney created a new kind of entertainment families could experience together, immersed in detailed atmospheres and vibrant storytelling. His vision now includes a collection of six of the world’s leading family vacation destinations – Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallée, France; Hong Kong Disneyland Resort, located on Lantau Island; and Shanghai Disney Resort, Pudong New District, Shanghai, China. In addition, Walt Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club; Aulani, A Disney Resort and Spa; Adventures by Disney, a guided group vacation experience to some of the world’s most popular destinations; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts and attractions. About The Walt Disney Company The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Disney Destinations, LLC, which is part of a business segment we call Disney Parks & Resorts. Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Freeform is looking for a Senior Manager to join the Consumer Insights team and lead various research projects and deliver insights that inform important programming and marketing decisions. The Senior Manager will be a valued consumer consultant working with internal teams to understand their insights needs, then develop and execute research using innovative cutting-edge approaches to address those needs. Responsibilities Manage research studies from translating business needs into methodology, vendor selection, study design, project management, analysis, presentation / report writing through sharing insights Design and execute consumer research projects to inform development of new and current Freeform series as well as to inform marketing strategy and execution Develop strategic insights about Freeform and its audience and communicate those across the organization Represent the voice of the consumer in terms that are relevant to the business Develop creative and innovative ways to gather key consumer insights that shape strategy and drive key decisions Collaborate with the Freeform measurement team to deliver key insights to internal business partners Basic Qualifications Candidate must have a minimum of 5 years of experience in a market research agency or department and at least 3 years of primary research experience Has experience with and is comfortable managing both qualitative and quantitative research Highly-proficient with Excel and PowerPoint Confident, self-motivated detail oriented; able to take ownership of projects and execute them at a high level Analytical thinker who enjoys problem-solving Willing to challenge traditional thinking Superior social and communication skills; able to establish relationships and build trust both inside and outside of the team Passionate consumer of TV, digital media, and pop culture Understands how to turn the consumer’s voice and data into actionable findings for internal business groups that pushes the business forward Knows how to design a research project that meets the need of the business question and can identify which methodology best serves that purpose Is a compelling storyteller who is able to socialize research findings across different departments, meeting the needs of each Ability to juggle multiple projects at once and prioritize effectively Organized with strong time management skills Naturally curious and collaborative Thrives on working within a team environment Preferred Qualifications Experience with entertainment research preferred Required Education Bachelor's degree or equivalent work experience Preferred Education Bachelor's degree w/ major in psychology, anthropology, communications, medias studies or other relevant field About Disney ABC Television Group Disney/ABC Television Group (DATG) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, DATG offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, DATG includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story. About The Walt Disney Company The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with ABC Cable Networks Group, which is part of a business segment we call Disney ABC Television Group. ABC Cable Networks Group is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.