icrunchdata Network
Newton, MA, 02165
The Company story is one built on invention and innovation. It is a story of combining casual and dress casual shoe designs with innovative performance technologies. Company shoes have run the New York City Marathon, climbed Mt. Kilimanjaro, sailed around the world, and most importantly supported people in their everyday lives. Our company’s reputation has been built on footwear that delivers on making style comfortable for the metropolitan professional – and that’s a promise our consumers have come to rely upon. For nearly 50 years we have relentlessly pursued the promise of making people’s lives better through our commitment to style made comfortable. Simply put, Company’s design innovations allow our consumers to do more, be more, live more. After undergoing a replatforming of our website and supply chain enhancements, our Direct to Consumer business is now seeing very strong double digit growth. We are seeking a business leader who has the skills, passion, track record, and leadership to continue to drive the development and execution of the overall E-Commerce strategy including the online demand generation, retention, and website customer experience and engagement. The Head of Ecommerce is a direct report to the CEO. Partnering with key leaders across the Company in the areas of merchandising, marketing, wholesale and technology, the Head of Ecommerce will strive to deliver a winning customer experience while growing the Ecommerce business profitably. Candidates must be highly entrepreneurial, collaborative, hands on, deeply analytical, data driven and have a passion for building a brand. Key Responsibilities: Responsible for the P&L and execution of Company.com brands include Company, Cobb Hill, Dunham and Aravon. Manage Company.com’s digital product development, content creation, buying, merchandising, navigation, and overall onsite experience, with focus on key strategic seasonal product stories and initiatives, and inventory management. This includes building content calendar in alignment with brand and product strategy and developing a sustainable and profitable promotional strategy. Drive digital marketing programs to increase brand/product awareness and drive customer acquisition, conversion and retention. Vehicles include SEM/SEO, re-targeting, display, affiliate, social, shopping portals, email marketing and loyalty programs. Oversee website reporting including customer analyses and marketing effectiveness. Share regular reporting and analytics with Company leadership team. Analyze relevant data to determine go forward strategies. Lead the process in partnership with the operations team to review sales reports and identify opportunities for inventory movement and adjustments to maximize site sales. Partner with finance and sales planning teams to forecast weekly/monthly sales and margins Partner with US wholesale, marketing, and product teams to drive overall e-tail (e.g. Amazon, wholesaler drop ship) performance In partnership with marketing, execute clear storytelling, and drive key messaging to drive the evolution of the Company brand. Skills & Abilities: Bachelor’s degree, and minimum 8-10 years of relevant marketing and/or e-commerce experience Experience developing, managing, and driving a full P&L “Hands on” style, capable of working independently while building relationships within a shared services/ matrix environment Proven ability and willingness to adapt quickly to change and to manage multiple priorities. Ability to manage and develop a high performing team as well as maximize impact of partner agencies Excellent communication and presentation (oral & written) skills Strong experience owning the marketing tech stack and running analysis in Google Analytics Experience with Salesforce Commerce Cloud (Demandware) strongly preferred
The Company story is one built on invention and innovation. It is a story of combining casual and dress casual shoe designs with innovative performance technologies. Company shoes have run the New York City Marathon, climbed Mt. Kilimanjaro, sailed around the world, and most importantly supported people in their everyday lives. Our company’s reputation has been built on footwear that delivers on making style comfortable for the metropolitan professional – and that’s a promise our consumers have come to rely upon. For nearly 50 years we have relentlessly pursued the promise of making people’s lives better through our commitment to style made comfortable. Simply put, Company’s design innovations allow our consumers to do more, be more, live more. After undergoing a replatforming of our website and supply chain enhancements, our Direct to Consumer business is now seeing very strong double digit growth. We are seeking a business leader who has the skills, passion, track record, and leadership to continue to drive the development and execution of the overall E-Commerce strategy including the online demand generation, retention, and website customer experience and engagement. The Head of Ecommerce is a direct report to the CEO. Partnering with key leaders across the Company in the areas of merchandising, marketing, wholesale and technology, the Head of Ecommerce will strive to deliver a winning customer experience while growing the Ecommerce business profitably. Candidates must be highly entrepreneurial, collaborative, hands on, deeply analytical, data driven and have a passion for building a brand. Key Responsibilities: Responsible for the P&L and execution of Company.com brands include Company, Cobb Hill, Dunham and Aravon. Manage Company.com’s digital product development, content creation, buying, merchandising, navigation, and overall onsite experience, with focus on key strategic seasonal product stories and initiatives, and inventory management. This includes building content calendar in alignment with brand and product strategy and developing a sustainable and profitable promotional strategy. Drive digital marketing programs to increase brand/product awareness and drive customer acquisition, conversion and retention. Vehicles include SEM/SEO, re-targeting, display, affiliate, social, shopping portals, email marketing and loyalty programs. Oversee website reporting including customer analyses and marketing effectiveness. Share regular reporting and analytics with Company leadership team. Analyze relevant data to determine go forward strategies. Lead the process in partnership with the operations team to review sales reports and identify opportunities for inventory movement and adjustments to maximize site sales. Partner with finance and sales planning teams to forecast weekly/monthly sales and margins Partner with US wholesale, marketing, and product teams to drive overall e-tail (e.g. Amazon, wholesaler drop ship) performance In partnership with marketing, execute clear storytelling, and drive key messaging to drive the evolution of the Company brand. Skills & Abilities: Bachelor’s degree, and minimum 8-10 years of relevant marketing and/or e-commerce experience Experience developing, managing, and driving a full P&L “Hands on” style, capable of working independently while building relationships within a shared services/ matrix environment Proven ability and willingness to adapt quickly to change and to manage multiple priorities. Ability to manage and develop a high performing team as well as maximize impact of partner agencies Excellent communication and presentation (oral & written) skills Strong experience owning the marketing tech stack and running analysis in Google Analytics Experience with Salesforce Commerce Cloud (Demandware) strongly preferred
