icrunchdata Network
Westborough, MA
Location: Westborough-Home Office, MA, US, 01581 Company: BJ's Wholesale Club, Inc. BJ's Wholesale Club was the first retailer to introduce the warehouse club concept in the northeastern United States. Today, we?re a multibillion dollar operation with more than 200 clubs in 17?states from Maine to Florida. While our Members know us for helping them save up to 25% off grocery prices every day, our Team Members love us for providing a supportive and engaging workplace that?s committed to developing great talent. If you?re a motivated and enthusiastic person who enjoys working collaboratively and is committed to providing great service for our Members, we want to hear from you. BJ?s offers a fast-paced, team environment with great training opportunities and competitive salary and benefits packages to help you succeed. DIRECTOR, ACQUISITION ANALYTICS The Membership Analytics Team is BJ?s advanced analytics consultancy. The team is responsible for a wide range of analysis in support of BJ?s efforts to strengthen member loyalty, improve retention, acquire high quality members and increase member lifetime value. The Manager/Director, Acquisition Analytics will be responsible for delivering analytics, strategy and reporting support for Membership Acquisition activity. Major Tasks, Responsibilities, and Key Accountabilities Partner with Membership Acquisition Team to develop and execute direct, digital as well as other targeted media marketing campaigns Be a data-driven thought leader in the creation of membership acquisition strategies Foster a ?test and learn? culture through the ongoing assessment of campaign performance and targeting strategies Manage acquisition program schedules, from campaign design to measurement and postmortem analysis Develop monthly acquisition plans/goals, continuously monitor member LTV, campaign CPA/ROI and the financial impact of acquisition activity Work with direct mail list provider to execute membership campaigns In conjunction with the Data Science Team, determine KPIs, design tests and measure incremental lift associated with acquisition efforts Leverage predictive analytics to optimize campaigns based on a set objective (i.e. sales, response, profit, etc.) Translate results of acquisition activity into actionable business insights that are presented to senior leadership and non-technical audiences Provide analytics support and reporting to improve member acquisition, targeting and return on marketing investment Manage, coach and develop a Team of analysts responsible for acquisition analytics Responsible for ad-hoc analytics support of divisions outside of Membership, including Marketing, Merchandising, Finance and Operations Qualifications 7 years of experience in marketing analytics; retail industry experience a plus Expertise with at least one data/analytics programming language (e.g. SQL/SAS/R/Python) Working knowledge of CRM software (e.g. Unica) a plus Understanding of the application of statistics in marketing analytics Strong analytic and critical thinking skills Ability to prioritize and accomplish multiple tasks within established timeframes Experience with Excel, PowerPoint, and Word Bachelor's degree in Marketing, Business, Mathematics or an analytics related field; Master?s Degree preferred ? Environmental Job Conditions ? Most tasks are performed while seated indoors at a personal computer. Limited travel may be required periodically throughout the year. BJ's Wholesale Club is committed to a policy of equal employment opportunity for all qualified team members and applicants for employment without regard to race, religion, color, sex, sexual orientation, age, ancestry, national origin, physical and/or mental disability, genetic information, atypical cellular or blood trait, marital and/or familial status, pregnancy, gender identity and expression, military or veteran status, or any other characteristics protected by applicable law.
Location: Westborough-Home Office, MA, US, 01581 Company: BJ's Wholesale Club, Inc. BJ's Wholesale Club was the first retailer to introduce the warehouse club concept in the northeastern United States. Today, we?re a multibillion dollar operation with more than 200 clubs in 17?states from Maine to Florida. While our Members know us for helping them save up to 25% off grocery prices every day, our Team Members love us for providing a supportive and engaging workplace that?s committed to developing great talent. If you?re a motivated and enthusiastic person who enjoys working collaboratively and is committed to providing great service for our Members, we want to hear from you. BJ?s offers a fast-paced, team environment with great training opportunities and competitive salary and benefits packages to help you succeed. DIRECTOR, ACQUISITION ANALYTICS The Membership Analytics Team is BJ?s advanced analytics consultancy. The team is responsible for a wide range of analysis in support of BJ?s efforts to strengthen member loyalty, improve retention, acquire high quality members and increase member lifetime value. The Manager/Director, Acquisition Analytics will be responsible for delivering analytics, strategy and reporting support for Membership Acquisition activity. Major Tasks, Responsibilities, and Key Accountabilities Partner with Membership Acquisition Team to develop and execute direct, digital as well as other targeted media marketing campaigns Be a data-driven thought leader in the creation of membership acquisition strategies Foster a ?test and learn? culture through the ongoing assessment of campaign performance and targeting strategies Manage acquisition program schedules, from campaign design to measurement and postmortem analysis Develop monthly acquisition plans/goals, continuously monitor member LTV, campaign CPA/ROI and the financial impact of acquisition activity Work with direct mail list provider to execute membership campaigns In conjunction with the Data Science Team, determine KPIs, design tests and measure incremental lift associated with acquisition efforts Leverage predictive analytics to optimize campaigns based on a set objective (i.e. sales, response, profit, etc.) Translate results of acquisition activity into actionable business insights that are presented to senior leadership and non-technical audiences Provide analytics support and reporting to improve member acquisition, targeting and return on marketing investment Manage, coach and develop a Team of analysts responsible for acquisition analytics Responsible for ad-hoc analytics support of divisions outside of Membership, including Marketing, Merchandising, Finance and Operations Qualifications 7 years of experience in marketing analytics; retail industry experience a plus Expertise with at least one data/analytics programming language (e.g. SQL/SAS/R/Python) Working knowledge of CRM software (e.g. Unica) a plus Understanding of the application of statistics in marketing analytics Strong analytic and critical thinking skills Ability to prioritize and accomplish multiple tasks within established timeframes Experience with Excel, PowerPoint, and Word Bachelor's degree in Marketing, Business, Mathematics or an analytics related field; Master?s Degree preferred ? Environmental Job Conditions ? Most tasks are performed while seated indoors at a personal computer. Limited travel may be required periodically throughout the year. BJ's Wholesale Club is committed to a policy of equal employment opportunity for all qualified team members and applicants for employment without regard to race, religion, color, sex, sexual orientation, age, ancestry, national origin, physical and/or mental disability, genetic information, atypical cellular or blood trait, marital and/or familial status, pregnancy, gender identity and expression, military or veteran status, or any other characteristics protected by applicable law.
