For years, we prided ourselves on being able to tell a great story. To find those little human truths that helped our work connect with consumers. But today, just being great storytellers is not enough. The marketing landscape has changed and we’ve changed with it. Data is no longer a geek in a cube pumping out analytics. Today at Luckie, we use data science, behavioral science and applied marketing science to help our clients bridge the gap between having data and knowing what to do with it. Insights from this approach make up the DNA of every customer journey, creative execution and solution we engineer. A passionate collaboration of science and creativity is how Luckie helps our clients get closer to their customers, get more out of their marketing dollars and maybe even get a decent night’s sleep.
