Honda R&D Co, Ltd

It starts out as an idea on a napkin, a daydream on the way to work, or a wish as you're working around the house. Before you know it, you're watching it come to life on a computer screen. Then, in front of a customer focus group. And finally, you watch it come off the mass production line. Honda R&D is about being inspired, and carrying your idea through development, design, and production.