As performance marketers at zulily, a Seattle-based startup that skyrocketed to $1.2B in sales in under 5 years, we were neck deep in the gritty, manual labor required to sustain growth on a daily basis.
Our approach — a combination of discipline, relentless testing and detail-oriented execution, was working, but we knew we could achieve greater and sustained success if we could scale our efforts.
With the support of AI-driven technology, we can work 24/7, continuously optimize and manage an infinite number of variables. Among the myriad CRM and marketing SaaS products on the market, there was no single solution that could truly scale performance in this way. So we built one.