Senior Analyst, Marketing

  • The Michael J. Fox Foundation
  • New York, NY, United States
  • Nov 17, 2017
Full-time Analytics Business Intelligence (BI) CRM Data Modeling Data Visualization Digital Media Excel Marketing R SQL

Job Description

As an analyst on the Marketing & Digital Strategies team, you will be integral in building marketing analytics.  By working closely across Marketing and Communications teams, you will provide data-driven insights to enrich real-time decision making and better understand the intricacies of the Foundation’s constituents.  We are actively seeking someone with a strong quantitative background, sharp marketing acumen as well as exceptional communication skills.

Primary Duties and Responsibilities

Analytics

  • Effortlessly navigate the analytics stack (wrangling, exploring, modeling, validating, visualizing, socializing) to capture insightful data trends for multi-channel marketing campaigns
  • Keenly understand strategic Marketing & Communications initiatives and produce data analysis that aligns with these goals
  • Build dashboards in MJFF’s BI reporting platform to automate standard reporting needs
  • Perform and design A/B tests enabling teams to iteratively improve channel performance
  • Partner with CRM and Development Operations/Revenue Analytics teams advising ETL processes, data engineering, and data structure to facilitate analysis
  • Present findings and recommendations to senior management and key stakeholders across the Foundation

Marketing

  • Dissect and deep-dive on enhanced messaging, targeting, and segmentation tactics
  • Support, measure, and recommend audience development strategies to strengthen programmatic and fundraising acquisition and retention efforts
  • Provide comprehensive overviews on marketing revenue performance, identifying opportunities to grow marketing audience and revenue
  • Demonstrate expertise across retail and peer-to-peer fundraising
  • Partner with CRM and Development Operations/Revenue Analytics teams to facilitate consistent and integrated reporting at the intersection between marketing efforts and revenue analytics

Vendor Management & Reporting Governance

  • Serve as primary contact for BI vendor, managing supporting budget, troubleshooting errors, and understanding/leveraging new product releases
  • Proactively assist in auditing and updating of reports across the organization
  • In collaboration with analysts across the organization, participate in a governance committee dedicated to ensuring consistency in reporting across multiple departments

Qualifications and Skills

  • Undergraduate degree in related field (e.g., marketing, analytics, statistics, economics), advanced degrees preferred but not required
  • Experience in related field (e.g., consulting, marketing) with measurable success and achievement
  • Highly analytical, sharp and innovative thinker
  • Excellent communication skills, capable of explaining complex analytics to both technical and non-technical audiences
  • Strong organizational skills, keen multi-tasker able to support analytics across diverse teams
  • Effective team player with a collaborative approach to problem-solving and comfort in navigating ambiguity
  • Fluent in Excel, SQL; proficiency in R, Python a plus
  • Experience with Salesforce CRM, Adobe Analytics, Facebook, and Domo or similar BI platform 

How to Apply

Please click the 'Apply For Job' button on this page. Interested candidates should submit a resume and thoughtful cover letter describing their specific qualifications and interest in the position. Submissions without cover letters will not be considered. Please, no telephone inquiries and do not contact our staff directly. Only applicants who best match the position needs will be contacted. 

The Michael J. Fox Foundation is an equal opportunity employer.