Sr Manager, Streaming Analytics & Playlist Insights

  • The Walt Disney Company
  • Burbank, CA, USA
  • May 31, 2018
Full-time C++ Data Visualization Digital Media Excel Machine Learning Natural Language Processing (NLP) R Spark SQL Tableau

Job Description

Disney Music Group is home to Hollywood Records, Walt Disney Records, Disney Music Publishing, Buena Vista Records, and Disney Concerts.

The labels’ genre-spanning rosters include Grammy® nominated Demi Lovato, Jordan Fisher, Sofia Carson, ZZ Ward, In Real Life, Ocean Park Standoff, Breaking Benjamin, Bea Miller, Sabrina Carpenter, Joywave, Olivia Holt, Tini Stoessel, Shawn Hook, Jorge Blanco, New Hope Club, BOBI and more. DMG also releases family music and film and television soundtracks such as the chart-topping “Guardians of the Galaxy Vol. 2,” “Beauty and The Beast,” “Descendants 2,” Oscar®-winning “Coco” and “Moana” soundtracks, and the Oscar and Grammy-winning “Frozen” soundtrack.

Recent soundtracks include the score from blockbuster “Black Panther” and “A Wrinkle in Time.” Coming later in 2018 is the highly anticipated “Frozen: The Broadway Musical” cast album, plus soundtracks for “Mary Poppins Returns” and “The Nutcracker and the Four Realms.” DMG recently acquired the Star Wars music catalog, featuring score by Oscar-winning composer John Williams.

To stream classic Disney hits, please visit:

The industry is rapidly moving towards streaming, creating new revenue streams from marketing optimization, to personalization, to playlisting, and we're looking for someone to help us innovate and make the most of it. This role will be a key player in the development of data based products based on a variety of transactional data received from streaming and sales partners including Spotify, Apple Music, Amazon, and YouTube, and providing actionable insights based on that data.


  • Be the central person for all sales and digital analytics and data projects at the Disney Music Group
  • Identify and execute on data driven opportunities to increase revenue for the disney Music Group
  • Point person for all sales and analytics partnerships including Shazam, MIDiA, SoundScan, BuzzAngle and our Finance department/data lake integration group
  • Responsible for leading a team member and 3rd party contractors for the development of key tools and initiatives such as forecasting models
  • Forecasting sales and streams across all physical, digital and streaming partners
  • Integration of machine learning, natural language processing, SEO analysis into our strategy as it relates to relevant partners
  • Monitoring catalog sales and opportunities
  • Optimizing marketing spends for frontline and catalog releases
  • Design automated reports and provide easily understandable reports to cast members of all levels throughout the company using excel, pivot tables, and other modalities
  • Leverage SQL, Spark, Presto, and other tools to build views and tables for reporting and analysis
  • Tap into partner APIs to create automated playlists at our various partners and analyze/interpret key performance trends
  • Proactively identify trends at our streaming partners to take advantage and be the first in market to rollout initiatives on our branded partner profiles
  • Drive streaming revenue growth by leveraging data to make decisions that increase overall playlist and user engagement
  • Liaise and coordinate analytics projects with technology, research and finance teams, while prioritizing projects effectively
  • Effectively summarize, analyze, explore, and communicate data to various departments
  • Illustrate a passion for music with a curious, proactive, positive and detail oriented disposition

Basic Qualifications

  • Strong interpretive and analytical skills with working knowledge of data analysis and visualization tools
  • Understanding of the underlying technology and ability to leverage APIs for data ingest and monitoring.
  • Ability to effectively communicate with both technical and executive teams
  • Experience working with transactional data
  • Proficiency in Excel (Pivot Tables / VLOOKUP), Tableau, SQL, and R
  • Working knowledge of at least one object-oriented programming language (Python, C++, Java, etc)
  • Ability to implement supervised and unsupervised machine learning algorithms
  • Strong presentation skills, with the unique need to communicate findings in a straightforward and easily digestible manner
  • Basic understanding of music consumption habits and consumer behavior
  • Excellent time management and organization skills

Preferred Qualifications

  • Music industry analytics experience

Required Education

  • Bachelor's Degree in related field or applicable equivalent work experience with at least 5-7 years of relevant work experience

About The Walt Disney Studios

For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios and Lucasfilm. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice and Disney Live!. Ours is a culture of innovation, inspiration and collaboration that brings together visionary artists, gifted technologists and savvy business minds to conjure up magical entertainment experiences for a global audience.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hollywood Records, Inc., which is part of a business segment we call The Walt Disney Studios.

Hollywood Records, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.


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