Consumer Insight Manager

  • The Walt Disney Company
  • Anaheim, CA, USA
  • Oct 21, 2018
Full-time Business Analytics Data Analysis Data Mining Forecasting Market Research Project Management Qualitative Quantitative SAS SPSS

Job Description

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

Consumer Insights, Measurement, & Analytics (CIMA) is a Global Marketing & Sales organization within Walt Disney Parks & Resorts that informs strategy development and decision-making through actionable data analytics, integration and insights. The goal is to drive consumer centric decision-making through deep understanding of the consumer and guest.

This role provides support to Disneyland Resort Marketing Strategy and Sales. This person will be responsible for translating consumer knowledge and data into actionable insight to drive segment goals, opportunities, strategies, products, experiences and communications.

Responsibilities

  • Critical interpretation of data, mining and synthesis, and compelling communication skills are required to actively collaborate with partners to solve business challenges. This person will need to effectively handle multiple assignments at once, across varied partner groups and complex businesses in a fast paced, dynamic environment.
  • Put Your Skills to the Test - Mine and analyze data using various statistical techniques. Interpret information to provide objective, clear and actionable insight.
  • Exercise leadership - Support and lead consumer insight projects. Design research studies, in partnership with leader, applying appropriate methodological techniques to address business needs. Develop questionnaires / discussion guides, with guidance from leader, that provide a platform for key insight and actionable results.
  • Collaborate with key partners - Foster relationships with internal partners and external vendors, managing specific work-streams under supervision of leader.
  • Tell the story - Partnering with leader, communicate findings in a clear and compelling way.

Basic Qualifications

  • Minimum three to five years relevant experience in a related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development, etc.)
  • Experience in project management
  • Demonstrated experience in quantitative, qualitative research and statistical/analytical techniques
  • Demonstrated analytical and critical thinking skills
  • Flexible and nimble - can adapt to changing priorities
  • Solid communication skills (verbal, written, presentation)
  • Demonstrated expertise in use of Excel and presentation software such as PowerPoint or Keynote
  • Strong attention to detail within context to the business goals
  • Ability to interpret information to articulate a clear, compelling story to identify business opportunities

Preferred Qualifications

  • Knowledge and use of statistical software (SPSS/SAS)
  • Comfortable sharing a point of view and advocating for consumers
  • Ability to partner and work well with various levels of the organization
  • Ability to manage a team of multiple people
  • Strong work ethic, a resilient attitude and high intellectual curiosity

Required Education

  • Bachelor’s degree or equivalent – relevant areas include Behavioral Economics, Psychology, Sociology, Cultural Anthropology, Business Economics, Cognitive Science, Neuropsychology, etc.

Preferred Education

  • MBA or Masters in relevant area preferred

About Disneyland Resort

When Walt Disney opened Disneyland on July 17, 1955, he said he hoped it would be “a source of joy and inspiration to all the world.” Since then, the Disneyland Resort has welcomed more than 800 million guests, expanding to become an approximately 500- acre, multifaceted, world-class family resort destination, complete with two renowned Disney theme parks, three hotels and the exciting shopping, dining and entertainment area known as Downtown Disney District. Through a combination of creativity, technology and innovation, the resort brings storytelling to new heights, and Disneyland Resort cast members play an integral part in bringing that Disney magic to life for thousands of guests every day.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business segment we call Disneyland Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Job ID

601065BR