Senior Marketing Analyst, ABM Measurement & Insights

  • Adobe
  • San Jose, CA, USA
  • Nov 01, 2018
Full-time Big Data Data Analysis Data Science Digital Media Excel Hadoop Marketing Project Management SQL

Job Description

This individual is a key analyst and insights contributor on the Account Based Marketing & Insights team. The role will focus on generating new, repeatable and actionable insights for the Adobe Americas business.

This position will spearhead and become an expert in Enterprise account engagement score and marketing qualified account measurement efforts. This includes discovering and understanding new and existing data sets, working with engineers to scale repeatable reporting, liaising with marketing and business counterparts, and driving adoption of new measurement frameworks.

This role will be responsible for generating strategic insights from the data to help develop test plans, inform audience targeting, and program/media mix and content and creating a feedback loop of performance and strategy from the business partners to the Account Based Marketing Team and recommending strategies to improve Adobe’s understanding of accounts in a scalable way.

Responsibilities

We’re looking for someone who is comfortable working in a fast-paced environment and can adapt to shifting conditions, priorities, or deadlines, is meticulous and detail oriented, and is a self-starter.

  • Cleaning and analyzing data, then translating it into a relatable and easily understood story that resonates with internal stakeholders and external clients.
  • Building internal relationships with key stakeholders to understand business and sales opportunities and needs, developing plans of execution, and ensuring insights and recommendations are readily available.
  • Recommending methods of data ingestion to ensure findings, strategies, and insights that are important to business counterparts are ingested as part of Account Based Marketing & Insights
  • Gathering data in different SQL and Hadoop databases and analyzing large sets of data to identify new trends and insights.

Requirements

  • BS/BA in business, marketing, economics, or similar degree preferred
  • 3-5 years in a business analyst or consulting role, working with large, differentiated data sets within varying industries preferred
  • Experience with account based frameworks, measurement and implementation helpful
  • B2B business experience and background in marketing strategies and tactics preferred
  • Proficient in SQL, with a strong understand of relational databases; passionate about data analysis
  • Love for Excel and data analysis and advanced understanding of SQL and database querying
  • Familiarity with Hadoop and unorganized data structures; Joining disparate data sources together for insights and results
  • Passionate for translating data and trends into meaningful insights and stories
  • Excellent written communication skills
  • Excellent time management and project management skills, including building relationships with internal clients to understand requests and building strategic plans to meet those requests
  • Knowledge and hands-on experience with Adobe products (Adobe Stock, Adobe Analytics) preferred

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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