Senior Marketing Insights Analyst

  • The Walt Disney Company
  • Celebration, FL, USA
  • Dec 05, 2018
Full-time Business Analytics Data Analysis Data Science Digital Media Excel Market Research Marketing SAS Statistics Tableau

Job Description

Consumer Insights, Measurement, & Analytics (CIMA) is a team within Disney Parks, Experiences & Consumer Products (DPECP) Global Marketing & Sales organization that is focused on inspiring consumer-centric, data-driven, high return decision making that leverages keen insights and relevant data at the core of every business decision. This role within CIMA will support efforts to influence and inform Marketing strategy development and enterprise-wide executive-level decision-making by measuring, analyzing, synthesizing, and interpreting a broad spectrum of data, including media effectiveness, sales results, theme park attendance, resort room nights, primary and secondary research findings, and other key business driver metrics. The focus of this role will be major Walt Disney World Resort and Disneyland Resort business initiatives, marketing programs, ad campaigns, and related efforts.

Responsibilities

Assist with analytic efforts to assess Marketing initiatives and develop better understanding of marketing effectiveness. This position will help the organization in evaluating marketing campaign performance, researching industry trends, proactively identifying and solving opportunities for value-added analysis, developing points of view to drive results, and helping frame recommendations for leadership.

The successful candidate will have a mix of marketing and analytic experience that will help them draw the connection between what marketing campaigns are intended to accomplish, how they actually perform and why. A key outcome is making actionable recommendations to improve performance. The position will partner with a spectrum of teams from across the organization to ensure all relevant organizational goals and implications are appropriately considered.

A successful candidate will have strong relationship skills and be able to effectively analyze and integrate results from across the broader CIMA team as well as key partner areas within and outside Global Marketing & Sales, including Marketing & Sales Strategy, Global Media Strategy, Digital Marketing, Pricing, Planning & Forecasting, and Finance.

Basic Qualifications

  • Minimum four (4) years experience in analytics, business planning or similar role, preferably within the travel industry
  • Marketing knowledge or experience
  • Analytical and technical problem solving skills, including knowledge of statistics
  • Demonstrated ability to effectively handle multiple tasks simultaneously
  • Demonstrated proficiency in analytic software applications such as Tableau, Excel and/or SAS
  • Demonstrated experience in analyzing data from multiple sources
  • Demonstrated excellent interpersonal skills, including ability to ask questions to gain understanding, partner with others and deal with differing points of view
  • Ability to collaborate in a team environment and with a variety of stakeholders
  • Creative problem-solving skills, with the ability to think strategically and act tactically
  • Demonstrated attention to detail and focus on excellence in work product delivery
  • Ability to work well in a fast-paced business environment and display professionalism and confidence in challenging situations
  • Ability to approach work with high energy and a results-oriented mindset
  • Ability to identify and handle issues proactively and decisively with limited direction and oversight while also communicating consistently to executive leadership

Preferred Qualifications

  • Experience working with digital and traditional media effectiveness data.
  • Demonstrated ability to develop and deliver persuasive presentations of complex business issues
  • Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility

Required Education

  • Bachelor’s Degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, Data Mining, or similar field

Preferred Education

  • Master's Degree in an analytic field

About Walt Disney World Resort

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business segment we call Walt Disney World Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Job ID

605401BR