Analytics & Optimization Manager

  • The Walt Disney Company
  • Celebration, FL, USA
  • Dec 06, 2018
Full-time Analytics Business Analytics Data Analysis Python R SAS SPSS SQL Statistics Teradata

Job Description

In this role The Advanced Analytics & Optimization Manager will leverage multiple statistical methodologies including predictive modeling, marketing mix modeling, and ROI analysis to develop insights into our global marketing investment, and Incorporate these insights into advanced scenario planning applications for use by the Global Marketing & Sales Organization. This role will also develop other data mining projects at the direction of senior leadership. This is an individual contributor role reporting to the Manager, Advanced Analytics & Optimization.

Responsibilities

  • Develop Marketing Mix Models for various WDPR business units
  • Transform model results into insights to help stakeholders understand historical media impact and trends in media performance
  • Develop and deliver action-oriented, insightful analytic presentations that provide consultative direction to key stakeholders.
  • Create other statistical and data mining models for various WDPR business units
  • Perform other exploratory data analysis as assigned

Basic Qualifications

  • Minimum 3year(s) professional work experience
  • Demonstrated strong written and verbal communication skills
  • Experience with marketing/media mix modeling
  • Experience with various analytic methodologies including; CHAID, multi variant regression, and time series regression and forecasting
  • Experience with SAS, SPSS, R or Python
  • Experience with multiple digital data sources including DART, and Omniture
  • Experience with Multi Touch Attribution methodologies

Preferred Qualifications

  • 5 years professional work experience
  • Advance experience with SAS including Enterprise Miner
  • Prior work experience within a media agency or analytics consulting firm
  • Experience building and delivering scenario planning applications
  • Experience with Teradata
  • Advanced SQL programming skills

Required Education

  • Master's degree or equivalent in Statistics, Economics, Mathematics, Business Administration, or Operations Research

Preferred Education

  • PhD or equivalent in Statistics, Economics, Mathematics, Business Administration, or Operations Research

About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business segment we call Walt Disney World Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Job ID

605397BR