Performance Marketing Analyst

  • The Walt Disney Company
  • New York, NY, USA
  • Dec 07, 2018
Full-time Big Data Business Analytics Data Analysis Digital Media Forecasting Marketing Quantitative SQL Statistics Tableau

Job Description

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming, a subsidiary of The Walt Disney Company, is a global leader in delivering direct-to-consumer live and on demand video at scale and also provides technology solutions for third-party clients to create custom over-the-top video experiences.

The Customer Acquisition team is tasked with driving new subscriber growth and is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The Performance Marketing Analyst will play a critical role in supporting the Paid media channels including Paid Search, Display, Social, Video, Audio and Affiliate. This individual will analyze complex data from both internal and external sources and help identify opportunities, inform media buying, optimize throughout the conversion funnel and ensure all media dollars are invested optimally. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

Responsibilities:

  • Support Paid Digital marketing team (Social, Display, Paid Search, Audio, Video and affiliate channels) to optimize channel performance, understand their analytics needs and set the roadmap for analytics work
  • Develop and maintain key analyses around our marketing funnel, subscriber LTV and churn; report out results to broader organization
  • Monitor & analyze performance data across channels, tactics, partners & individual ad networks to ensure budget is optimized to deliver highest ROI
  • Mine internal user and response data to develop targeting models, decision rules and response/ROI forecasting
  • Develop Test & Learn strategy related to targeting, creative and other variables to improve end-to-end conversion throughout the funnel. Measure & report out on test results
  • Manage user acquisition data tracking integrations both internally and with third parties
  • Partner with internal analytics & data engineering teams to develop a data strategy roadmap to fully optimize & operationalize acquisition data sources

Basic Qualifications:

  • 1-2 years of experience within digital marketing/data analytics
  • Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
  • Understanding of the digital media ecosystem including ad serving & reporting tools (DoubleClick/DART essential), media platforms (DBM, Google Search, Adwords, Facebook, etc.) and DMP solutions (BlueKai, Salesforce, etc.)
  • Understanding of the underlying technology and algorithms behind each of our partner ad networks/platforms and how to optimize results in each
  • Excellent understanding of media fundamentals and industry knowledge, including media metrics and quantitative business measures:
  • Exposure to manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools
  • Proficiency with SQL or related querying language required
  • Familiarity with business intelligence platforms and tools (e.g., Tableau, Looker, Splunk, Mode, etc…)
  • Ability to work in a fast-paced environment with excellent organizational and multi-tasking skills to manage multiple projects and tasks effectively
  • Strong initiative, sound attention to detail and ability to think strategically
  • Excellent communication, presentation, and visual reporting skills
  • Experience desired in the OTT space, streaming media industry or other subscription-based service
  • Sense of humor and desire to have fun!

Preferred Qualifications:

  • Bachelor’s or Master’s Degree (preferred) in Statistics, Marketing Analytics, or other Quantitative fields is highly preferred.

About Disney Streaming Services:

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; the upcoming Disney subscription video service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world’s most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services, LLC, which is part of a business segment we call Disney Streaming Services.

Disney Streaming Services, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Job ID

618229BR