Analytics & Optimization Manager

  • The Walt Disney Company
  • Celebration, FL, USA
  • Dec 07, 2018
Full-time Business Analytics CRM Data Analysis Hadoop Oracle Python R SAS Tableau Teradata

Job Description

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
Consumer Insight, Measurement, and Analytics (CIMA) is an organization within Walt Disney Parks and Resorts Global Marketing & Sales responsible for informing strategy development and decision-making. It does this by taking a holistic, objective and integrated view of the business, as well as marketing and sales programs, and delivering actionable data analytics, synthesis, and insights.

The Analytics & Optimization Manager must possess a passion for marketing data and analytics. This individual will be responsible for managing, maintaining and transforming large quantities of media, sales and response data across the entire Walt Disney Parks & Resorts business in order to enable the organization to maximize its marketing return on investment. This position reports to the Sr. Manager, Advanced Analytics & Optimization and will be based in Orlando, FL.


The Analytics & Optimization Mgr's key responsibilities include, but are not limited to, the following:

  • Identify new and robust sources of media data
  • Work with Technology partners to onboard new sources
  • Transform and QC data to be compatible with internal reporting platform and ensure data accuracy
  • Identify and document data requirements to support both ongoing and ad hoc analysis
  • Become media data SME to develop an expertise and evangelize those data sets
  • Document and automate all new data processes
  • Provide data support for regularly scheduled meetings and presentations
  • Find marketing opportunities and mitigate risks by mining data and conducting data analyses
  • Report any key issues or learnings to senior leadership

Basic Qualifications

  • 5-7 years of analytical experience including working with big data environments (including Teradata, Oracle, and Hadoop)
  • Prior experience with transforming raw data into actionable modeling data sets
  • Prior experience with statistical modeling tools including python, R and SAS system programming languages
  • Prior experience with business intelligence tools such as Tableau
  • Project management experience
  • Basic understanding of digital media ecosystem

Preferred Qualifications

  • 7+ years of analytical experience
  • Prior knowledge of internal Disney data and databases
  • Prior experience with marketing, paid media, CRM, digital, and/or social media data
  • Prior experience with DMP and marketing/media technologies
  • Project management certification

Required Education

BS in computer science, information systems management, mathematics, statistics, or business administration

Preferred Education

MBA or Advanced degree in an analytics or mathematics field

About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business segment we call Walt Disney World Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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