Sr Analyst, Primary Research

  • The Walt Disney Company
  • New York, NY, USA
  • Jan 24, 2019
Full-time Big Data Business Analytics Data Analysis Data Science Digital Media Market Research Programming Qualitative Quantitative Research

Job Description

The Disney Streaming Services Retention Analytics team is looking for a data driven, curious and motivated researcher to work on customer-focused primary research projects. This person should have experience writing surveys to a digital audience, analyzing results, and should be comfortable connecting results to first and third party data sources. The candidate will combine skills in survey design, experimental design and statistical analysis to create a deeper view of our audience with the goals of helping to grow retention and engagement.

Responsibilities:

  • Create quantitative research and design surveys, considering behavioral data that is already available, to help us better understand audiences and based on stakeholder needs.

  • Incorporate complex technical and business requirements into research when applicable.

  • Review and approve survey programming to ensure critical data elements are in place for effective analysis

  • Ensure quality fielding, clean and format data, prepare summary statistics and cross tabulation analysis.

  • Work with members of our Retention Analytics team to perform statistical analysis including audience segmentation, experimental design, significance testing, and regression modeling.

  • Conduct market and competitive analysis to observe trends and highlight changes. 

Basic Qualifications:

  • 3+ years of professional experience in qualitative and/or quantitative research.

  • Demonstrated ability to translate complex data sets into clear and actionable narratives, and ability to communicate opportunities and challenges to the Marketing team.

  • Understanding of statistics, testing methodologies, market segmentation theories and the analytics behind them and market research concepts and techniques.

  • Experience in deploying, programming and/or writing surveys.

  • Experience integrating user research into product, design and marketing practices.

  • Strong presentation skills specifically speaking about research methodologies and findings.

Required Education:

  • Bachelor's Degree 

Preferred Education:

  • Degree in Marketing, Economics, or the social sciences.

Job ID

631608BR