Consumer Insight Senior Analyst

  • The Walt Disney Company
  • Glendale, CA, USA
  • Apr 07, 2019
Full-time Business Analytics Data Analysis Digital Media Excel Forecasting Market Research Qualitative Quantitative SPSS Statistics

Job Description

The Disney Parks, Experiences, and Consumer Products (DPECP) group is seeking a motivated Senior User Research Analyst to join the Consumer Insight team that supports the Consumer Products business. The Consumer Insight Senior Analyst will be responsible for supporting and assisting with research studies (qualitative and quantitative) and collaborating with teams throughout the larger DPECP organization. The Consumer Insight Senior Analyst will gather insights to inform product development, retail/e-commerce strategies, and marketing development.

Responsibilities: 

  • Assist in the implementation and day-to-day management of custom qualitative research studies from inception to completion
  • Assist the Manager and the larger team across all aspects of qualitative research projects (e.g., focus groups, 1:1 think-aloud, in-depth interviews), including client management, development and review of discussion guides, stimuli management, analysis, reporting, and presentation of research results
  • Support and manage internal ad-hoc requests and business questions by analyzing a variety of data sets (quantitative and qualitative) and communicating key insights
  • Utilize research across syndicated sources/tools to continuously track consumer trends, consumption habits, preferences and behaviors
  • Specific responsibilities include: participating in research design conversations, supporting and/or managing the research process end-to-end (including all product deliverables to ensure the quality and accuracy of testing), data analysis, reporting (including implications), and presentation of findings to key stakeholders (including upper management)

Basic Qualifications:

  • 2+ years of primary market research experience required, managing or assisting on custom research (qualitative) and moderating studies
  • Knowledge and experience in the implementation of custom qualitative market research methodologies
  • Experience with project management and data analysis, including the ability to manage multiple priorities, projects, and deadlines simultaneously
  • Strong analytical skills – statistics experience and familiarity with SPSS a plus
  • Able to synthesize a lot of information into a highly visual, concise story (expertise in PowerPoint or Keynote)
  • Professional demeanor and excellent communication skills (verbal and written, including business writing and presenting to others)
  • Demonstrated interpersonal and relationship-building skills
  • Possesses an enthusiastic and positive “can do” outlook, even when under pressure
  • Highly detail-oriented and well-organized - able to work in a fast-paced environment, prioritize, and manage multiple projects simultaneously
  • Self-motivated - able to self-start projects and solicit collaborations
  • Comfortable working within a fluid and flexible culture; adjusts well to change and/or shifting priorities
  • Analytical thinker who has a passion for learning/insights, enjoys problem-solving, and is willing to challenge traditional thinking
  • Some travel required (including running evening focus groups and usability studies)
  • Computer Skills: Word, Excel, PowerPoint, Outlook. Keynote and SPSS experience a plus.

Preferred Qualifications:

  • Experience conducting research in a consumer products and/or entertainment or digital company

Required Education:

  • Bachelor's degree required; coursework in the fields of Market Research, Communications, Psychology, Consumer Behavior, Human Computer Interaction, Human Factors, English, or Social Sciences preferred

Job ID

655653BR