Associate Digital Analyst

  • The Walt Disney Company
  • Anaheim, CA, USA
  • Apr 13, 2019
Full-time A/B Testing Business Analytics Data Analysis Data Collection Digital Media Hive Quantitative SAS SQL Statistics

Job Description

“It takes people to make the dream a reality.” Walt was on to something when he said that, and it continues to ring true today. No matter the stage in your career, being a part of Walt Disney Parks & Resorts means being a part of a team where you help bring innovation to life through unsurpassed products, services and most importantly remarkable experiences. As a Cast Member you are the steward and connection to our legacy and the backbone of our thriving innovations. Join our team and watch your dreams come true.

Consumer Insights, Measurement, & Analytics (CIMA), part of the Walt Disney Parks and Resorts Global Marketing & Sales organization, informs strategy development and decision-making through holistic data integration, objective data analytics, and actionable recommendations. Within CIMA, the Digital Analytics team is focused on leveraging best practices in web analytics to capture data, perform analysis and optimize our websites to drive Guest satisfaction and business outcomes.

The Associate Digital Analyst must possess a passion for analytics and digital technology. He/she will play a critical role in delivering accurate, insightful analysis to drive decision-making throughout the organization. The person must be comfortable working with partner teams, conducting both planned and ad hoc analyses, preparing reports, and communicating insights to a variety of audiences.

The position reports to the Manager, Digital Analytics and does not have direct reports.


The Associate Digital Analyst’s key responsibilities include, but are not limited to, the following:

  • Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of the digital channel.
  • Generate insight from site data and communicate opportunities or issues.
  • Collaborate with business, technology and analytics partners to determine needs and assist with defining data collection requirements.
  • Work with implementation specialists to validate website and app tracking.
  • Design effective and impactful reports and visualizations for business and technical audiences.
  • Support business unit teams, product management groups and other teams with ad-hoc reporting and in-depth website analysis.
  • Create presentations to highlight analysis and tell the story.

Basic Qualifications:

The Associate Digital Analyst’s required qualifications include:

  • Ability to derive actionable insights from data and effectively guide decision-making.
  • Ability to manage multiple priorities in a fast-paced, complex business environment
  • Excellent written and verbal communication skills.
  • Proactive problem-solving and critical thinking skills.
  • Ability to manage time effectively and consistently meet deadlines.
  • Proficient in Microsoft Office suite.
  • Familiarity with digital analytics tools and practices

Preferred Qualifications:

The Associate Digital Analyst’s preferred qualifications include:

  • 2+ years relevant work experience in an analytical field.
  • 1+ years of experience with digital analytics tools such as Adobe SiteCatalyst or Google Analytics.
  • Travel industry and ecommerce experience.
  • Experience with A/B testing and website optimization.
  • Experience with Adobe SDK and app tagging.
  • Ability to apply statistical rigor to analyses.
  • Knowledge of web page construction and/or user experience design.
  • Experience with business intelligence tools.
  • Experience with SQL, Hive, SAS and/or other programming languages.

Required Education:

  • Bachelor’s degree in analytical/quantitative field – e.g. statistics, economics, mathematics, marketing analytics, engineering, etc.

Preferred Education:

  • Master’s degree in an analytical/quantitative field or equivalent work experience.

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