Product Manager – Identity and Activation

  • The Walt Disney Company
  • New York, NY, USA
  • May 10, 2019
Full-time Business Analytics Computer Engineering Computer Science Data Analysis Data Collection Data Management Digital Media Forecasting Market Research Product Management

Job Description

Direct-to-Consumer-and-International (DTCI) is Disney’s global, multiplatform media, product, technology, and distribution organization for world-class content. DTCI is comprised of Disney’s international media and direct-to-consumer businesses globally, including all Disney networks outside of the US, the ESPN+ streaming service, the upcoming Disney-branded direct-to-consumer streaming service and the Company’s ownership stake in Hulu. The DTCI Tech organization focuses on providing ground-breaking innovation and driving the strategic use and development of technology to power the DTCI business, deliver world-class products and experiences to consumers around the world. The Data Platform group within DTCI Tech, is charged with developing a consolidated data platform that supports DTCI business stakeholders with the means to access, activate and analyze all of Disney’s consumer data in a secure and compliant way.

The Data Strategy Product Manager, Data Platforms role will focus on consumer identity and activation product offerings servicing a diverse group of stakeholders across TWDC including ad sales, marketing, analytics, among others. You provide the data strategy for consumer identity partnering with technical product management responsible for building the products to stakeholder requirements. You represent the voice of the industry and are responsible for driving the product strategy through execution. You must be an analytical, articulate, and business-minded self-starter, capable of setting strategic priorities, executing tactically and communicating effectively to stakeholders at senior and peer levels throughout the course of a product lifecycle. Additionally, you bring industry knowledge and perspective to the table to steer identity and activation strategies for the Data Platforms team.


  • Lead DTCI Data Platforms overarching User Data collection & activation strategy and drive adoption through TWDC
  • Consult on data collection & deployment in 3p partners & vendors (i.e. (D)MVPDs, Affiliate Sites, Adserving tech)
  • Evaluate and communicate market and stakeholder needs based on product performance, feedback, and industry trends to drive the conception and prioritization of new data products and features, while balancing overall revenue driving opportunities.
  • Collaborate with stakeholders for effective product requirements gathering, operational and go-to-market execution, and sign off from legal/ privacy in order to achieve 100% coverage for UNID on TWDC properties across devices
  • Prioritize product epics based on strategy & business value, based on input from business, legal, privacy & development

Basic Qualifications:

  • Must have minimum 3 years previous experience in product management, consumer identity, data, technology, digital marketing and/or consulting in a related field.
  • Must have experience data products such as Data Management Platforms, Idenity Graphs, or Data Matching Partners. (e.g.: LiveRamp, Tapad, Drawbridge, BlueKai, Adobe, Experian, etc.)
  • Demonstrated experience with running complex projects across a matrixed organization
  • Excellent problem-solving, confidence in explaining intricate problems & solutions in a simple way, and able to balance working autonomously as well as cross-functionally
  • Curious, passionate and exhibits strong worth ethic

Preferred Qualifications:

  • Previous experience managing registered and anonymous user states/ cross-device strategies with a large publisher or technology platform

Required Education:

  • BA / BS required preferably with focus in communication, advertising, business, computer science and/or engineering

Preferred Education:

  • MBA preferred


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