Consumer Insights, Measurement, & Analytics (CIMA) is a team within Walt Disney Parks & Resorts (WDP&R) Global Marketing & Sales that is focused on inspiring consumer-centric, data-driven, high return decision making that leverages insights and relevant data at the core of every business decision. This role within CIMA will coordinate efforts to influence Marketing and Media spend to generate the highest Return on Investment possible and influence and inform Marketing strategy development and enterprise-wide executive-level decision-making by measuring, analyzing, synthesizing, and interpreting a broad spectrum of data. The focus of this role will be Disney Cruise Line, Adventures by Disney, and Aulani, but may expand to take on additional businesses as needed.
Lead analytic efforts to assess Marketing initiatives and develop a better understanding of marketing effectiveness and follow emerging trends in media measurement and media mix modeling.
This position will help the organization in evaluating marketing campaign performance, researching industry trends, proactively identifying and solving opportunities for value-added analysis, developing points of view to drive results, work closely with partners that build media mix models, drive scenario planning leveraging MROI insights, track key indicators of marketing, media, and business performance, and framing recommendations for leadership.
The successful candidate will have a mix of marketing and analytic experience along with demonstrated ability with having connected the dots between desired marketing campaign / business outcomes and actual results to make actionable recommendations to improve performance.
The position will partner with a spectrum of teams from across the WDP&R organization to ensure all relevant organizational goals and implications are appropriately considered.
A successful candidate will have strong relationship skills and be able to effectively analyze and integrate results from across the broader CIMA team as well as key partner areas within and outside Global Marketing & Sales, including Marketing & Sales Strategy, Global Media Strategy, Digital Marketing, WDP&R Online, Pricing, Planning & Forecasting, and Finance.