Sr. Manager, Data Analytics Paid Media

  • The Walt Disney Company
  • New York, NY, USA
  • Jul 29, 2019
Full-time Business Analytics Data Analysis Data Science Digital Media Forecasting Market Research Python R SQL Statistics

Job Description

The Marketing Analytics team is tasked with providing data support to marketing operations teams with a mission to drive new subscriber growth. The Sr. Manager, Data Analytics will play a critical analytics role in supporting media channels including Paid Search, Display, Social, Video, Audio and Affiliate. This individual will analyze complex data from both internal and external sources to help identify opportunities, inform media buying, optimize conversion funnels and ensure media dollars are optimally invested. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

Responsibilities :

  • Support Paid Digital marketing team (Social, Display, Paid Search, Audio, Video CTV and affiliate channels) to optimize channel performance, understand analytics needs and set roadmaps for analytics work
  • Develop and maintain key analyses around our marketing funnel, build automated reporting and present results to the broader organization
  • Monitor and analyze performance data across channels, tactics, partners and individual ad networks to ensure budget is optimized
  • Mine internal user and response data to develop targeting models, decision rules and response forecasting
  • Develop test and learn strategies related to targeting, creatives and other variables to improve end-to-end conversion throughout the funnel
  • Manage user acquisition data tracking integrations both internally and with third parties

Basic Qualifications :

  • 7+ years of experience within digital marketing and advanced data analytics
  • Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
  • Expertise in digital media, web analytics and in-app systems including ad serving, tracking and reporting tools including DoubleClick, DART, Adobe Analytics, Kochava, Flashtalking, media platforms (DBM, Google Search, Adwords, Facebook, etc.) and DMP solutions (BlueKai, Salesforce, etc.)
  • Deep understanding of the underlying technology and algorithms behind each of our partner ad networks/platforms and how to optimize results
  • Excellent understanding of media fundamentals and industry knowledge, including media metrics and quantitative business measures
  • Strong understanding of measurement and attribution
  • Expertise manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools
  • Proficiency with SQL
  • Familiarity with business intelligence platforms and tools (e.g., Tableau, Looker, etc.)

Preferred Qualifications:

  • Experience in the streaming media industry or other subscription-based service
  • Python or R experience writing, managing and deploying code

Required Education :

  • Bachelor’s degree in relevant focus (i.e., Computer Science, Data Science, Statistics or Machine Learning)


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