Strategic Analytics Manager

  • The Walt Disney Company
  • Glendale, CA, USA
  • Jul 29, 2019
Full-time Business Analytics Data Analysis Data Management Digital Media Forecasting Hive Market Research Python R SAS

Job Description

Consumer Insight, Measurement & Analytics (CIMA) is part of the Global Marketing & Sales organization within Disney Parks, Experiences & Products (DPEP). CIMA influences data-driven and consumer-centric decision making with integrated, objective, and actionable insights.

Within CIMA, the Strategic Analytics team is seeking a Strategic Analytics Manager to support Consumer Products (CP), the division of DPEP that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games.

The Strategic Analytics Manager will support internal stakeholders by providing actionable insights for key business initiatives across the Consumer Products landscape, including, The Disney Store, Licensing, Product, Retail, and Publishing.

The position reports to the Senior Manager, Strategic Analytics and will be based in Glendale, CA.

Responsibilities :

  • Interact with internal stakeholders to identify critical questions that need to be answered in order to establish effective KPIs and develop measurement plans that lead to actionable insights
  • Leverage a variety of different internal and external data sources (including digital, marketing, customer, and product data) to conduct analysis and draw insights that support strategic decision making
  • Design effective and impactful reports and visualizations that show business performance
  • Create presentations to highlight recommendations and tell the story
  • Conduct data analysis to uncover patterns and identify trends and opportunities related to retail behavior (ecommerce and bricks & mortar)
  • Develop methods to measure and report on content, audience, and message effectiveness
  • Support optimization of content, audiences, campaigns, user acquisition, and retention through testing and prescriptive analytics
  • Support personalization efforts including audience selection and segmentation, then measure effectiveness of these efforts
  • Assist in the development of analytic tools, KPIs, dashboards, and systems to help build out the BI platform
  • Automate reporting workstreams and ensure accuracy of all data by creating automated quality checks on both the data and final deliverable
  • Partner with internal stakeholders to identify new opportunities to leverage data within marketing and product to enable decision making
  • Learn new data sets to develop an expertise in those data sets

Basic Qualifications :

  • Bachelor’s Degree with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, Data Mining, or similar field
  • 5+ years of analytics/marketing analytics experience
  • Expertise manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools
  • Excellent understanding of media fundamentals and industry knowledge, including media metrics and quantitative business measures
  • Strong understanding of measurement and attribution
  • Proficiency with data access tools (e.g. SQL) and data exploration and data visualization tools (e.g. Tableau, Looker, Microstrategy)
  • Ability to translate business asks into analytics projects and deliverables
  • Ability to think strategically, analyze, and interpret market and consumer information
  • Ability to simplify highly complex analyses and output into terms that are easily accessible and impactful in both written and verbal formats
  • Ability to work well in a fast-paced business environment and display professionalism and confidence in challenging situations
  • Strong communication skills
  • Strong attention to detail
  • Passion for analytics and data, intellectually curious, analytically rigorous, hard-working, good work ethic and an on-point business intuition

Preferred Qualifications:

  • 7+ years of analytics/marketing analytics experience
  • Experience in consumer products, retail, publishing, or digital products strongly preferred
  • Experience with retailer loyalty programs a plus
  • Proficiency in Python, Hive, SAS, and/or R programming languages
  • Prior experience with marketing/advertising technologies (e.g., Data Management Platforms, Multi-touch Attribution, Demand Side Platforms, Programmatic Buying, etc.)
  • Familiarity with digital ad effectiveness research
  • Prior knowledge of internal Disney data and databases

Required Education :

  • Bachelor’s degree with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, Data Mining, or similar field

Preferred Education :

  • MBA or Master's Degree in an analytic field

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