Senior Manager/ Director of Ad Analytics

  • icrunchdata Network
  • Stamford, CT, USA
  • May 23, 2020
Information Technology (IT)

Job Description

Key Responsibilities Work with various stakeholder groups, including Sales, Ad Operations, Finance, Product and Technology to understand business objectives and inform advertising analytics learning agenda Create and maintain weekly and monthly reports for measuring performance conduct ad hoc and deep dive analyses to derive insights and recommendations Assist in the development of KPIs, automated interactive dashboards, and forecasting models for advertising business Partner with Data Technology to manage requirements, data collection, data quality, structuring, and blending of data from multiple tools and sources in the company's enterprise data platform to meet analytical needs Leverage data to guide Sales and Strategy Leadership to maximize inventory yield and to achieve annual revenue targets across owned and 3 rd party platforms Partner with other Data Analytics teams and shared resources to produce collaborative strategic insights Essential Qualifications Bachelor degree with analytical focus (e.g., business administration, marketing, statistics, economics, engineering, computer science, etc.) Minimum of 4-5 years' work experience in a data analytics andor data science role (forwith a digital publisher, agency, or ad technology company preferred) Solid understanding of the fundamentals of digital advertising including ad sales, ad operations, ad serving technology, inventory yield, and revenue optimization Proficiency in analyzing and interpreting data from platforms such as DFP and Google Analytics experience with YouTube Analytics preferred Highly Proficient in SQL (e.g. Redshift, BigQuery) Experience with Business Intelligence and Visualization tools (e.g. Tableau, Looker, Qlik) Proficiency in building, maintaining, and validating Excel reports and models Ability to synthesize complex qualitative and quantitative data and communicate relevant insights and recommendations using data visualization Strong organizational skills ability to handle multiple concurrent projects and work independently Strong written and verbal communication skills, including the ability to communicate clearly and confidently with internal stakeholders Other Relevant Experience (a plus) Consumer webmobile, onlinemobile gaming, social, andor OTT content analytics experience Experience with social media platform analyticsAPIs, DMP platforms andor digital 3 rd party measurement tools (e.g., comScore, Nielsen, Dynamic Logic) Experience with statistical andor big data programming languages such as R, Python, Hive, Spark, SPSS, SAS Basic technical knowledge of CodingHTML (e.g., to help QA ads and ad tagging)

Job ID

Harvey Nash Inc.