As a Digital Media Analyst within the Analytics team, you will be responsible for leading the collection, analysis and interpretation of media to track the success of Ad Council campaigns' communications across digital media products and channels. You will capture and report on campaign results, from which you will generate cross-campaign learnings and insights. You will be the liaison between the Media, Ad Operations, Digital, and Analytics team to ensure we have proper campaign measurement in place for all digital marketing efforts.
In this multifaceted role, the Digital Media Analyst is strong in quantitative analysis, enjoys data mining, possesses effective data visualization and storytelling skills and grasps digital media measurements. You have a talent for taking disparate data sources, structuring them, and finding valuable insights. Automation and optimization of data management processes allow you to scale these efforts across Ad Council's 40 national social good campaigns and 375 digital media partners. Proven experience with Google Ads, DoubleClick and Google Analytics is required, as is a thorough understanding of and experience with the analytics process (data collection, reporting, insights generation and optimizations)
The Digital Media Analyst position reports directly to the SVP of Data Architecture within the Analytics team.
This is a contract employee role. This means that, while the position is at all times one of at will employment, the Ad Council anticipates at present that the employment length would be approximately 6 months with the possibility to extend the contract. Contract employees will be eligible to participate in limited benefits and paid time off. We are also open to this position being a full-time remote location position.
TheAd Council is where creativity and causes converge at scale. We are a New York-based national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to create change around the most critical social issues facing our country. We produce and activate communications campaigns that drive awareness and behavior change, creating a lasting impact on American life. We are behind the iconic social good communications programs featuring Smokey Bear, "Friends Don't Let Friends Drive Drunk" and the viral campaign Love Has No Labels" that celebrates diversity and promotes inclusion.
At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.
The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.
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