3 jobs found

Summary: The Data Analytics Marketing Manager analyzes and executes Visit Grand Junction’s marketing through advertising technologies and multi-channel platforms. The manager is a motivated self-starter with a passion for leveraging data, innovative marketing tools, and analytics to support travel and tourism in the Grand Junction area. This position reports to the Visit Grand Junction Director. Essential Duties & Responsibilities: Manage & execute data-driven branding, marketing, advertising and technology strategies: Develops, creates, and implements annual data-driven marketing, media, and ad-tech strategies and plans for local (in-market), regional, national, and international visitor markets in earned, owned, and paid media. Identify critical marketing questions that can be answered through new data insights and create pragmatic and innovative solutions to address those needs. Leads and manages marketing agency relationships. Plans and manages budgets and keeps accurate accounting records. Leverages data to provide analysis and insights on marketing performance, makes recommendations and adjusts campaigns as needed. Constantly drives innovation and stays current on emerging ad-tech, data, , and marketing industry trends. Monitors metrics and collaborates with the marketing team to analyze the business impact of the marketing and data strategy and helps implement optimization recommendations. Organizes annual stakeholder meeting. Develops Annual Report and Marketing Plan. Keeps abreast of Colorado Tourism Office, U.S. Travel Association, Brand USA, and other Colorado DMO marketing research and initiatives. Paid Media/Advertising: Works with marketing team and contractors to develop, test, implement, monitor, and evolve creative and advertising campaigns utilizing ad tech tools, data collection and analysis. Proactively inquire and challenge agencies to ensure they are referencing available data and adjusting campaigns accordingly on a regular basis. Earned Media/PR: Plans and hosts media/influencer visits, including international and domestic group media FAM trips, working with local tourism partners. Works with marketing team and contractors to develop, execute, and assess public relations and influencer programs, media campaigns, PR plans, pitch calendars, and other media relations activities. Writes & distributes press releases for events and organizational milestones. Updates and maintains crisis communications plan. Develops and maintains relationships with local and regional media and PR contacts. Maintains database (CRM) of media contacts, writers, editors and influencers. Owned Media: Works with department team and contractors to formulate, assess and evolve content strategies, production, and calendars. Oversees the creation, acquisition, and production of creative assets. Works with content production team members and contractors to manage a strategic content calendar. Ensures proper tracking, data collection, and ROI reporting for marketing programs. Assists with managing website, social media, email marketing, SEO, CMS, and CRM contractors/services. International: Develops annual international travel trade sales and marketing programs. Assists with planning, scheduling, and hosting international travel trade FAMS. Seeks out, assesses, and creates opportunities for international marketing and consumer communication, including contractors for writing/developing content and collateral. Grant Management : Writes, executes and tracks grant applications, awards, and programs, including financial, compliance, and performance grant reporting. Knowledge, Skills & Abilities: Must be data-oriented with a passion for innovative applications. Knowledge of and experience in business intelligence, data analysis and visualization. Tableau experience is preferred. Knowledge of and ability to use ad-tech and other marketing related software platforms. Strong analytical skills with experience in translating data into insights. Proficiency with data visualization tools and capabilities, such as Tableau or Power BI. Ability to communicate technical information with business relevance to diverse audiences. Excellent written and verbal communication skills with expertise in press writing and press relations. Proficient in Microsoft Office (Outlook, Excel, Word, PowerPoint). Experience with photo and video design software. Acrobat Pro, Adobe Creative Suite – Photoshop, Illustrator, InDesign preferred. Expertise in Google Analytics and ability to integrate findings. Self-starter, highly motivated, able to shift directions quickly when priorities change, while implementing innovative solutions in a timely manner. Must have a life-long learning drive. Great interpersonal skills and professional demeanor. Proficiency in social media marketing, promotions, communications, analysis & functionality. Experience with digital communications and content strategy. Must be proficient with engaging and leading multiple projects simultaneously with excellent follow-through, and keen attention to detail. Experience with Customer Relationship Management (CRM) and Content Management Software (CMS) platforms. Strong sense of ownership and accountability. Foster a departmental culture of innovation, collaboration, data-driven results and accountability. Travel to tradeshows, media events, and conferences is required. Must be available evenings, weekends and holidays as needed. Education and Experience: Bachelor’s degree or commensurate professional experience with innovative marketing and advertising technology experience. Experience working for a destination marketing organization preferred. This job description is intended to describe the general content of and major responsibilities for performance of the position. It is not intended to be an exhaustive statement of job duties and requirements. Other duties as assigned. Position department: Visit Grand Junction Please note: REO Consulting, LLC is the recruitment partner for this position. Candidates will need to apply for this position by clicking the "Apply Now" button on this page.

PURPOSE: Serve as the subject matter expert for PeopleSoft financial modules and responsible for analyzing and providing solution development, operational and project support to empower business users and support future upgrades. You will leverage deep business process knowledge and functional experience with PeopleSoft  financial modules to drive continuous improvement and process simplification – The analyst partners with key stakeholders in order to understand business needs and formulate solutions using Peoplesoft Oracle application features and industry best practices. ESSENTIAL FUNCTIONS: This list is ILLUSTRATIVE ONLY, and is not a comprehensive listing of all functions and duties performed.  Essential duties and responsibilities may include, but are not limited to, the following: Systems Administration:   Elicit, perform and develop system/process requirements, functional specifications, system configuration, system testing, solutions documentation, and partner with IT on customizations development. Evaluate and provide meaningful data to improve the organizations decision-making capabilities. Build business cases for new technology projects from AFR leadership that include alternative technical solutions, options, risks, cost-benefit analysis, and impact on other business processes.  Manage quality assurance by developing and implementing test strategy, test scenarios and test cases followed by executing the tests, debugging and documenting results.  Facilitate learning and development workshops with Port business partners related to change management of new systems and/or business processes.  Provide advanced information retrieval and complex query development, ensuring the validity of the information produced.  Define PeopleSoft user roles and responsibilities, then correlate or translate user roles and responsibilities to system access, permissions and profiles ensuring separation of duty is present and maintained.    Project Leadership and Support:  Create and implement project plan and facilitate execution. Determine the appropriate time to make advancement on projects and move on to next stages. Assist in the enforcement of project deadlines and schedules.  Clarify the duties, roles and functions of team members between both prospective competing team members and their superiors.  Ensure alignment with business sponsor, stakeholders, and senior leadership. Interface with staff developing strategy as technical advisor for new functionality from applications, releases, and upgrades. Proactively communicate and collaborate with external and internal customers to analyze information needs and functional requirements and deliver the needed artifacts (i.e., functional requirements, business requirements document, use cases, screen and interface designs).   Work directly with and serve as the liaison between business units, technology teams, development team and support teams.   C ontinuous Process Improvement & Lean Culture Adoption:   Shape a culture of innovation within and beyond the AFR Department in which people collaborating come up with new ideas, methods, and processes to increase productivity, improve efficiency and reduce costs.  Evaluate current systems, policies and processes to identify opportunities to best optimize resources by eliminating redundancies and by increasing automation and system functionality.  Ensure all processes and operations are necessary, clearly defined, and efficiently designed to align people, systems, and policies. Key Liaison with Business Partners on Technology:   Collaborate with developers and subject matter experts to establish the technical vision and analyze trade-offs between usability and performance needs.  Interface with staff developing strategy as technical advisor for new functionality from applications, releases, and upgrades. Share, educate, and connect knowledge with the appropriate audiences.   KNOWLEDGE, SKILLS & ABILITIES: Knowledge and expertise implementing, upgrading and using PeopleSoft Financials and HCM including advanced ad-hoc query development and strong functional knowledge of system security roles and set-up.  General understanding of Accounting and Generally Accepted Accounting Principles (GAAP) and a strong understanding of internal controls and systems/operational risk assessment and mitigation.  Able to define sound and functional process controls and incorporate them into Port Accounting/Financial systems and business processes. Advanced, broad technical expertise in PeopleSoft Financials and HCM and in troubleshooting cross-module system issues, requiring knowledge of system configuration, as well as Accounting functions and business processes including the interrelationships and interdependencies between each of the modules.   Skilled at structured analysis techniques, issue management, risk analysis and mitigation, recognizing and mitigating sensitive project issues, problem solving, conceptual and logical thinking. Strong oral, business and technical writing skills that allow for facilitation of meetings, presentations and requirements gathering sessions. Excellent teamwork and interpersonal skills that establish rapport, persuade cross-functional business partners at all organizational levels, assist in understanding of technical information, and resolve conflicts in a positive manner.   Ability to evaluate information gathered from multiple sources, reconcile conflicting information, breakdown high-level information into details and differentiate user requests from the underlying true needs. Able to understand business strategy and translate into specific details. Able to mentor business partners to accept change and use new technology.  Ability to lead and negotiate business solutions that balance technical capability, cost, and time, against business need.  Ability to work independently with users to define concepts, under direction of project managers is required.  Ability to communicate difficult or sensitive information tactfully.  Ability to challenge the status quo and facilitate different perspectives to drive solutions in the support of business results. QUALIFICATIONS: Combination of education and experience demonstrative knowledge, skills and abilities equivalent to: Bachelor’s degree in Accounting, Business Administration or related field; and Eight (8) years of experience with automated financial and accounting system; and Four (4) years of experience in each of the following: Business process analysis and improvement; and project management for medium to large technology and business process optimization projects; and Two (2) years of experience developing and conducting training classes and developing training materials.  PREFERRED QUALIFICATIONS:  PMP; CPA or CBAP; and Six Sigma or Lean Practitioner Certification; Experience with Business Intelligence and data mining tools such as Tableau.   EEO Statement The Port of Seattle is an equal opportunity and affirmative action employer that values diverse perspectives and life experiences. We encourages people of all backgrounds to apply, knowing decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law, regulations and ordinances.

We’re passionate about food and driven by data. Do you want to impact our future through data, analytics and innovative technology? Do you thrive on leading big things and making it happen? Bring your passion, expertise and problem-solving skills to the table and make an impact. General Mills is reshaping the future, and technology & data play an important role for us. Your technology experience will help us get the right data and solutions at the right time, every time. As one of the world’s leading food companies, General Mills operates across the globe with more than 100 recognizable consumer brands, including: Cheerios, LÄRABAR, Pillsbury, Yoplait, Annie’s Homegrown, Totino’s, Epic Provisions and Blue Buffalo. WHAT YOU’LL DO: AI Governance aims to realize organizational value through focusing on effective and efficient analytic process to build & usage of analytic capabilities & solutions. It focuses on the process of consuming & deriving insights from data rather than the creation and storage of data. The AI Governance role drives discovery, execution and standards around operational analytic governance. The AI governance role will provide leadership, strategic decision making and guidance within analytic governance included partnering with the technical executional resource to understand and solve unique and complex problems as well as partnering with the broader organization to ensure best practice sharing & adherence of standards. You will interface with the Global Data Governance organization to ensure consistency across Data & Analytic Governance where applicable as well as have a stance on the appropriate technologies to support Analytic Governance to realize our technical & commercial teams’ needs. In this role, you will: Design end to end analytic framework, including overall architecture, capabilities, platforms, tools & governing processes Establish & define metrics around gauging analytic health of organization Consult & communicate positioning/go-forward strategies for analytic governance tools/capabilities Communicate governance standards & framework to ensure alignment to enterprise guidelines for security, auditability, data governance, metadata management, etc. Define/improve governance best practices, guidelines & integration with enterprise solutions Review analytic solutions for re-usability, scalability, synergy opportunities & alignment to defined best practices & guidelines Monitor technology trends & participates in discovery of any new tools/capabilities of interest Benchmark Analytic Governance with Industry analysts and other companies Lead Analytic Governance committee/steering team to ensure cross-functional exposure & adherence WHO YOU ARE: Bachelor’s degree 10 years demonstrating a high degree of proficiency in designing and developing complex, high-quality analytic solutions 5 or more years in an Analytic Governance role process-mapping, detailed frameworks, best practices and governance guidelines A proven track record of delivering scalable, resource intensive, integrated and operational analytic solution; Experience creating roadmaps & process diagrams Hands-on experience working with enterprise scale data projects including Big Data, Data Science & BI Reporting Experience in Agile Development, with specific Solution Architect preferred (understanding of end-to-end implementation of a technology Solution) Ability to phase the delivery of analytic solutions such that it can meet immediate needs, while building towards the long-term strategic solution Strong communication skills with ability to communicate complex technical concepts in a digestible way Ability to effortlessly switch gears from summary view for leadership to hands-on discussion with practitioners WHAT’S NICE TO HAVE: Cloud analytics platform experience preferred Six sigma certification preferred