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U.S. News & World Report  is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews. We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the...

OVERVIEW The Senior Marketing Analyst will assess the performance of acquisition, engagement, and conversion marketing activities and make recommendations for optimization. This is an exciting opportunity to join a newly formed marketing team and develop KPIs, reports, attribution methods, and marketing strategies from scratch. KEY RESPONSIBILITIES Work with digital performance marketer to develop reports for paid search and social media marketing campaigns Work with customer engagement marketing manager to develop reports across email, push notifications, SMS, on-site, and in-app marketing campaigns Work with customer engagement marketing manager and data engineers to ensure marketers have access to user data needed for segmentation and targeting Work with customer service team to develop reports on customer feedback and customer service activity/efficiency Work with finance to forecast subscription volume and revenue and build reports for...