The Ad Council
New York, NY, USA
As a Digital Media Analyst within the Analytics team, you will be responsible for leading the collection, analysis and interpretation of media to track the success of Ad Council campaigns' communications across digital media products and channels. You will capture and report on campaign results, from which you will generate cross-campaign learnings and insights. You will be the liaison between the Media, Ad Operations, Digital, and Analytics team to ensure we have proper campaign measurement in place for all digital marketing efforts.
In this multifaceted role, the Digital Media Analyst is strong in quantitative analysis, enjoys data mining, possesses effective data visualization and storytelling skills and grasps digital media measurements. You have a talent for taking disparate data sources, structuring them, and finding valuable insights. Automation and optimization of...
