5 jobs found

Summary: The Data Analytics Marketing Manager analyzes and executes Visit Grand Junction’s marketing through advertising technologies and multi-channel platforms. The manager is a motivated self-starter with a passion for leveraging data, innovative marketing tools, and analytics to support travel and tourism in the Grand Junction area. This position reports to the Visit Grand Junction Director. Essential Duties & Responsibilities: Manage & execute data-driven branding, marketing, advertising and technology strategies: Develops, creates, and implements annual data-driven marketing, media, and ad-tech strategies and plans for local (in-market), regional, national, and international visitor markets in earned, owned, and paid media. Identify critical marketing questions that can be answered through new data insights and create pragmatic and innovative solutions to address those needs. Leads and manages marketing agency relationships. Plans and manages budgets and keeps accurate accounting records. Leverages data to provide analysis and insights on marketing performance, makes recommendations and adjusts campaigns as needed. Constantly drives innovation and stays current on emerging ad-tech, data, , and marketing industry trends. Monitors metrics and collaborates with the marketing team to analyze the business impact of the marketing and data strategy and helps implement optimization recommendations. Organizes annual stakeholder meeting. Develops Annual Report and Marketing Plan. Keeps abreast of Colorado Tourism Office, U.S. Travel Association, Brand USA, and other Colorado DMO marketing research and initiatives. Paid Media/Advertising: Works with marketing team and contractors to develop, test, implement, monitor, and evolve creative and advertising campaigns utilizing ad tech tools, data collection and analysis. Proactively inquire and challenge agencies to ensure they are referencing available data and adjusting campaigns accordingly on a regular basis. Earned Media/PR: Plans and hosts media/influencer visits, including international and domestic group media FAM trips, working with local tourism partners. Works with marketing team and contractors to develop, execute, and assess public relations and influencer programs, media campaigns, PR plans, pitch calendars, and other media relations activities. Writes & distributes press releases for events and organizational milestones. Updates and maintains crisis communications plan. Develops and maintains relationships with local and regional media and PR contacts. Maintains database (CRM) of media contacts, writers, editors and influencers. Owned Media: Works with department team and contractors to formulate, assess and evolve content strategies, production, and calendars. Oversees the creation, acquisition, and production of creative assets. Works with content production team members and contractors to manage a strategic content calendar. Ensures proper tracking, data collection, and ROI reporting for marketing programs. Assists with managing website, social media, email marketing, SEO, CMS, and CRM contractors/services. International: Develops annual international travel trade sales and marketing programs. Assists with planning, scheduling, and hosting international travel trade FAMS. Seeks out, assesses, and creates opportunities for international marketing and consumer communication, including contractors for writing/developing content and collateral. Grant Management : Writes, executes and tracks grant applications, awards, and programs, including financial, compliance, and performance grant reporting. Knowledge, Skills & Abilities: Must be data-oriented with a passion for innovative applications. Knowledge of and experience in business intelligence, data analysis and visualization. Tableau experience is preferred. Knowledge of and ability to use ad-tech and other marketing related software platforms. Strong analytical skills with experience in translating data into insights. Proficiency with data visualization tools and capabilities, such as Tableau or Power BI. Ability to communicate technical information with business relevance to diverse audiences. Excellent written and verbal communication skills with expertise in press writing and press relations. Proficient in Microsoft Office (Outlook, Excel, Word, PowerPoint). Experience with photo and video design software. Acrobat Pro, Adobe Creative Suite – Photoshop, Illustrator, InDesign preferred. Expertise in Google Analytics and ability to integrate findings. Self-starter, highly motivated, able to shift directions quickly when priorities change, while implementing innovative solutions in a timely manner. Must have a life-long learning drive. Great interpersonal skills and professional demeanor. Proficiency in social media marketing, promotions, communications, analysis & functionality. Experience with digital communications and content strategy. Must be proficient with engaging and leading multiple projects simultaneously with excellent follow-through, and keen attention to detail. Experience with Customer Relationship Management (CRM) and Content Management Software (CMS) platforms. Strong sense of ownership and accountability. Foster a departmental culture of innovation, collaboration, data-driven results and accountability. Travel to tradeshows, media events, and conferences is required. Must be available evenings, weekends and holidays as needed. Education and Experience: Bachelor’s degree or commensurate professional experience with innovative marketing and advertising technology experience. Experience working for a destination marketing organization preferred. This job description is intended to describe the general content of and major responsibilities for performance of the position. It is not intended to be an exhaustive statement of job duties and requirements. Other duties as assigned. Position department: Visit Grand Junction Please note: REO Consulting, LLC is the recruitment partner for this position. Candidates will need to apply for this position by clicking the "Apply Now" button on this page.

Data Analyst - Houston, Texas Long Term Contract - Potential for Direct Apply Now - Position will go FAST! Candidates MUST have at least 3 years’ of working experience in consulting, operations/analytics role Looking for a company and position that has growth potential and unlimited ways to contribute? Then this is the role for you! Our client is in the renewable industry and is looking to expand their team by bringing on a Data Analyst. In this role you will have the ability to really dig into this role contributing your intelligence around data that will enable the sales organization to evolve through having the most critical data and analytics to drive the performance of their business. If you want to be challenged and are looking for the job of your dreams - this could be it. Exceptional leadership who are innovative and forward thinking! The Data Analyst will be responsible for implementation and tracking of overall metrics for the company’s Customer Acquisition team and will report to the Director of Customer Acquisitions. The Data Analyst will (i) work closely with the individual sales and marketing managers to develop, implement, and track relevant metrics to aid in managing the day to day business (ii) work closely with the Director of Customer Acquisitions to track overall sales and marketing performance as it relates to budget and forecast (iii) develop pricing, customer acquisition, & propensity models to support key sales and marketing strategies. The ideal candidate loves data, programming, creative problem solving, and optimizing processes. Responsibilities: Develop, track, and automate reporting that aids Customer Acquisition team in managing sales and marketing programs Identify gaps in business processes that contribute to poor data integrity and recommend and initiate changes to fix appropriate business processes Responsible to create Data Warehouse solution that will aid in performing job duties Develop reporting package that is suitable for detailed deep-dives into the business all the way to executive level monthly reporting Apply statistical modeling or machine learning algorithms to optimize sales and marketing efforts for customer acquisition and retention Develop regression/propensity models for use with sales and marketing campaigns (Direct Mail, e-mail journeys) and retention campaigns (likelihood to cancel) Develop data visualizations that aid in communicating results Quantify the effects of various marketing levers Translate, communicate, and present results and recommendations to a non-technical audience Technical Skills: Have you done any interesting analytics projects for fun? We would love to see them! Statistical modeling and analysis skills Strong general programming skills Proficiency with R and Python SAS programming a plus Strong SQL skills / understanding of relational databases Excel guru Microsoft Power BI or other visualization packages preferred Additional Knowledge, Skills and Abilities: Ability to translate complex business issues into achievable analytical learning objectives and actionable analytic projects Ability to build various propensity models Ability to work well under pressure, remaining focused and calm in a fast-paced environment Ability to communicate information clearly, both orally and in writing Ability to interpret complex analytic results and develop practical business implications Strategic marketing mindset and firm understanding of key marketing and financial concept Keen attention to detail Ability to work as a team member in a fast-paced environment Demonstrated ability to learn and apply new technologies and new analytics models/techniques as needed Qualifications: Education: Bachelor’s Degree in Economics, Statistics, Finance, Computer Science, Engineering, Mathematics Advanced Degree in a quantitative field a plus Candidates MUST have at least 3 years’ of working experience in consulting, operations/analytics roles

The Insights & Analytics team is responsible for analyzing vast amounts of data to better understand and predict customer behavior that in turn informs business decisions and improves J.Crew Group customers’ experiences. Our team has a broad mandate, handling customer analysis across the entire organization and informing marketing, merchandising, planning, stores/field, budgeting and other financial decisions. The Manager position is responsible for designing an appropriate methodology, accessing and analyzing large amounts of data, and synthesizing findings into insights in customer behavior. The work takes the form of strategic ad hoc projects, as well as more routine reporting to measure the effectiveness of various tactics and tests. Responsibilities include: Regularly liaise with the marketing, loyalty, merchandising, and stores teams to understand their business needs and provide the right analyses/insights based on their key strategies and issues Field ad hoc requests for customer analysis, acting as an analytical thought partner to the business stakeholder, and assigning the appropriate analytical approach Conduct advanced customer analyses and arrive at compelling data conclusions, including but not limited to cross-shop, customer profiles and KPIs, and studies into customer loyalty, acquisition and retention trends Translate data findings/trends into actionable insights to better understand complex shopping behavior and present analytical findings in easy-to-understand presentations, making clear recommendations based on deep insights into the data Own, design, develop and distribute customer reports and dashboards that clearly track the effectiveness of strategies underway Build predictive models to improve profitability, growth, retention, customer lifetime value, and other key performance indicators for our business stakeholders Implement formal modeling processes from end-to-end including data gathering, data profiling, numerical model building, calibration, cross-validation, and launching in production Advise on experimental designs to ensure new business strategies are tested appropriately and without bias; assist stakeholders in parsing results, arriving at conclusions and advising on next steps, when needed Act as a subject matter expert on best practices in retail customer analysis Work closely with vendors as needed to ensure integrity of data and analyses being provided Liaise with our customer database provider as needed to ensure data is processed correctly and recommend any changes or updates to support the growing business needs The ideal candidate: Has excellent familiarity with analyzing transactional customer data Is analytical and curious, especially about how numbers can define company strategy Is an excellent oral and written communicator who can clearly tell stories based on insights into the data Understands the retail industry and the analyses common in the trade Has advanced project management skills and efficiently manages tasks to completion Has some degree of modeling experience or familiarity with CLV, churn, propensity, and multi-touch attribution models Is extremely detail oriented Has an entrepreneurial mindset and is comfortable with change and ambiguity Is eager to continually improve his/her analytical and technical skills Has a positive, can-do attitude and wants to be part of a critical team Education & Experience Requirements: Master’s degree preferred in a quantitative field At least 5 years’ previous work experience in retail / e-commerce Superior research, statistical, analytical, processing and mathematical skills with ability to structure and conduct analyses Strong proficiency in R, SQL and/or Python, Tableau and Microsoft Office Suite Working knowledge of AWS toolkit, including S3, Athena, Glue, and Sagemaker

We’re passionate about food and driven by data. Do you want to impact our future through data, analytics and innovative technology? Do you thrive on leading big things and making it happen? Bring your passion, expertise and problem-solving skills to the table and make an impact. General Mills is reshaping the future, and technology & data play an important role for us. Your technology experience will help us get the right data and solutions at the right time, every time. As one of the world’s leading food companies, General Mills operates across the globe with more than 100 recognizable consumer brands, including: Cheerios, LÄRABAR, Pillsbury, Yoplait, Annie’s Homegrown, Totino’s, Epic Provisions and Blue Buffalo. WHAT YOU’LL DO: AI Governance aims to realize organizational value through focusing on effective and efficient analytic process to build & usage of analytic capabilities & solutions. It focuses on the process of consuming & deriving insights from data rather than the creation and storage of data. The AI Governance role drives discovery, execution and standards around operational analytic governance. The AI governance role will provide leadership, strategic decision making and guidance within analytic governance included partnering with the technical executional resource to understand and solve unique and complex problems as well as partnering with the broader organization to ensure best practice sharing & adherence of standards. You will interface with the Global Data Governance organization to ensure consistency across Data & Analytic Governance where applicable as well as have a stance on the appropriate technologies to support Analytic Governance to realize our technical & commercial teams’ needs. In this role, you will: Design end to end analytic framework, including overall architecture, capabilities, platforms, tools & governing processes Establish & define metrics around gauging analytic health of organization Consult & communicate positioning/go-forward strategies for analytic governance tools/capabilities Communicate governance standards & framework to ensure alignment to enterprise guidelines for security, auditability, data governance, metadata management, etc. Define/improve governance best practices, guidelines & integration with enterprise solutions Review analytic solutions for re-usability, scalability, synergy opportunities & alignment to defined best practices & guidelines Monitor technology trends & participates in discovery of any new tools/capabilities of interest Benchmark Analytic Governance with Industry analysts and other companies Lead Analytic Governance committee/steering team to ensure cross-functional exposure & adherence WHO YOU ARE: Bachelor’s degree 10 years demonstrating a high degree of proficiency in designing and developing complex, high-quality analytic solutions 5 or more years in an Analytic Governance role process-mapping, detailed frameworks, best practices and governance guidelines A proven track record of delivering scalable, resource intensive, integrated and operational analytic solution; Experience creating roadmaps & process diagrams Hands-on experience working with enterprise scale data projects including Big Data, Data Science & BI Reporting Experience in Agile Development, with specific Solution Architect preferred (understanding of end-to-end implementation of a technology Solution) Ability to phase the delivery of analytic solutions such that it can meet immediate needs, while building towards the long-term strategic solution Strong communication skills with ability to communicate complex technical concepts in a digestible way Ability to effortlessly switch gears from summary view for leadership to hands-on discussion with practitioners WHAT’S NICE TO HAVE: Cloud analytics platform experience preferred Six sigma certification preferred

WHAT YOU’LL DO: To make the food people love, we need to make sure we feed our decision makers the right data and solutions at the right time, every time. As a Senior Data Scientist at General Mills, you will apply your strong expertise in machine learning, data mining and information retrieval to design, prototype and build next generation advanced analytics engine and services. You will collaborate with product owners, business partners and other Data Scientists to define technical problem statement and hypothesis to test. In addition, you will develop efficient and accurate analytical models that mimic business decisions. In this role, you will: collaborate with business partners to develop novel ways to meet goals utilizing cutting edge techniques and tools and effectively communicating your analytics approach advocate and educate on the value of data-driven decision by focusing on the “how and why” of solving problems as your second nature lead analytic approaches, integrating work into applications and tools with data engineers, business leads, analysts and developers engineer new features by using your business acumen to find new ways to combine disparate data sources love to collaborate, coach and learn with a growing team of experienced Data Scientists stay connected with external sources of ideas through conferences and community engagements WHO YOU ARE: Bachelor’s in Data Science, Computer Science, Engineering, Statistics and 5+ years’ experience required OR Graduate degree in quantitative discipline and demonstrated Data Science skill set, plus 2+ years work experience Must have Python or R proficiency working with DataFrames Must have proficiency writing complex SQL queries Must have proficiency with Machine Learning to solve problems such as clustering, classification, regression, anomaly detection, simulation and optimization problems on large scale data sets Exceptional communication and collaboration skills to understand business partner needs and deliver solutions Bias for action, with the ability to deliver outstanding results through task prioritization and time management WHAT’S NICE TO HAVE: Experience with Big Data technologies — Hadoop, Spark, H20.ai, Cloud AI platforms, containerization Experience with supporting deployment, monitoring, maintenance and enhancement of models Experience with data visualization tools — Tableau, R Shiny, Plotly, etc.