3 jobs found

JOB SUMMARY: As a Digital Media Analyst within the Analytics team, you will be responsible for leading the collection, analysis and interpretation of media to track the success of Ad Council campaign communications across digital media products and channels. You will capture and report on campaign results, from which you will generate cross-campaign learnings and insights. You will build out disciplined measurement plans based on campaign objectives and KPIs; capture and report on campaign results ; and develop learnings and insights . You will be the liaison between the Media, Ad Operations, Digital, and Analytics team s to ensure we have proper campaign measurement in place for all digital marketing efforts . In this multifaceted role, the Digital Media Analyst is strong in quantitative analysis, enjoys data mining, possesses effective data visualization and storytelling skills and grasps digital media measurements. You have a talent for taking disparate data sources, structuring them , and finding valuable insights. Automation and optimization of data management processes allow you to scale these efforts across Ad Council's 40 national social good campaigns and 375 digital media partners. Proven experience with Google Ads, DoubleClick and Google Analytics is required, as is a thorough understanding of and experience with the analytics process (data collection, reporting, insights generation and optimizations) The Digital Media Analyst position is in our New York City office and reports directly to the VP of Analytics. ROLES AND RESPONSIBILITIES: Serve as the primary point of contact for digital media support inquiries and requests post campaign launch, including tracking impression delivery, reporting, assisting with optimization and reconciling delivery discrepancies. Responsible for data collection , performance reporting and analysis of all campaign digital media tactics including search, display, online video, mobile, gaming and social. Work closely with functional groups to define data collection requirements and ensure results are measurable and actionable Regular monitoring and analysis of the performance of a portfolio of campaign websites via Google Analytics Develop benchmark performance across all digital products and channels Keep a pulse on the latest measurement methodologies to measure efficacy of campaigns across digital marketing channels Your Day-to-Day Management of databases Build and maintain internal and external data feeds on digital media/campaign results (e.g., DoubleClick, Google Ads, Facebook, Google Analytics, reporting directly from media partners) Data cleansing and consolidation to build out and automate reporting templates Develop and maintain automated ETL processes Resolve discrepancies with data Collaborate on taxonomies and creative ID process across all creative assets ingested into media platforms Identify development needs in order to improve and streamline media analytics operations Reporting and analysis Communicate cross-functionally on reporting needs Update and enhance existing campaign dashboards and build customized visualizations through Tableau to illustrate campaign performance Summarize advertising measurements such as reach and frequency, engagement rate, viewability, and fraud Curate actionable insights and recommendations on and across media partnerships The ideal candidate will be: Knowledgeable of all digital media channels Self-starter who is extremely detail-oriented Familiar with AdOps and tagging/trafficking Proactive in nature and eager to learn all things data and digital Inquisitive and interested in discovering the “why” behind data Responsible for ensuring the highest integrity of deliverables Have an innate curiosity for processes improvements and continually strive to be better Demonstrative of our core values: we are bold, we embrace our differences, we are empathetic, we strive to be our best selves, and we focus on impact. QUALIFICATIONS/REQUIREMENTS: 2-5 years of experience in digital marketing/analytics Strong proficiency with Google Analytics and DoubleClick; experience with Google 360 suite a plus High level understanding in viewability & invalid traffic Strong Excel skills required; pivot tables a must Understanding of online advertising planning, buying and performance metrics Experience in Tableau or other BI tools is a plus Must be technically-savvy, detail-oriented Must have strong communication and presentation skills, and work well within a collaborative team environment Comfortable with ambiguity and ability to manage multiple projects at the same time AD COUNCIL: The Ad Council is where creativity and causes converge at scale. We are a New York-based national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to create changed around the most critical social issues facing our country. The Ad Council initiates, produces and activates communications campaigns that drive awareness and behavior change, creating a lasting impact on American life. We produce content that ignites new ideas, increases the health, education, and safety of our nation, and literally saves lives. We are behind the iconic social good communications programs featuring Smokey Bear, "Friends Don't Let Friends Drive Drunk" and the viral campaign "Love Has No Labels" that celebrates diversity and promotes inclusion. We work hand in hand with the leading non-profit organizations, government agencies, corporate brands and media companies to develop over 40 national social good campaigns each year including Suicide Prevention, Gun Safety, Bullying Prevention, STEM for Girls, Pet Adoption and Texting and Driving Prevention. The Ad Council team uses all the tools in communications arsenal including developing PSAs and social media content, engaging talent, gaming, conducting media relations and grassroots marketing, and creating chat bots, digital and live events to raise awareness around social causes. We also have the opportunity to work with our Board of Director companies such as Amazon, Facebook, Google/YouTube, Vice and R/GA to leverage the latest tactics, tools and platforms that will have the most significant social impact. To learn more about the Ad Council and its impactful campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube. At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today. The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status. Contact Us: To apply online: https://www.adcouncil.org/Working-With-Us/Join-Us The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please contact please submit your request through one of the following methods listed below: Fax (212) 922-1676 or US Mail to the Advertising Council Attn: Human Resources 815 2nd Avenue; 9th Floor New York, NY 10017 EEO is the Law Apply Here: http://www.Click2apply.net/j7v4289swfzzm98r PI116103264

WHAT YOU’LL DO: In order to make the food people love, we need to make sure we feed our decision makers the right data and solutions at the right time, every time. As a Senior Data Scientist at General Mills, you will apply your strong expertise in machine learning, data mining, and information retrieval to design, prototype and build next generation advanced analytics engine and services. You will collaborate with product owners, business partners and other Data Scientists in the consumer marketing and media space to define technical problem statement and hypothesis to test; develops efficient and accurate analytical models that mimic business decisions. In this role, you will: Collaborate with business partners to develop novel ways to optimize marketing levers, media mix, spend, etc. to meet goals utilizing cutting edge techniques and tools Educate cross-functional partners by effectively communicating your analytics approach in the marketing/media space Advocate and educate on the value of data-driven decision making, focusing on the “how and why” of solving problems Lead analytic approaches, integrating work into applications and tools with data engineers, business leads, analysts and developers Engineer new features by using your business acumen to find new ways to combine disparate data sources Collaborate, coach, and learn with a growing team of experienced Data Scientists Stay connected with external sources of ideas through conferences and community engagements WHO YOU ARE: Bachelor’s degree in Data Science, Computer Science, Engineering, Statistics and 5+ years’ experience required OR Graduate degree in quantitative discipline and demonstrated Data Science skill set, plus 2+ years work experience in a consumer, marketing, or media related role Must have Python or R proficiency working with DataFrames Must have proficiency writing complex SQL queries Must have proficiency with Machine Learning to solve problems such as clustering, classification, regression, anomaly detection, simulation and optimization problems on large scale data sets Exceptional communication & collaboration skills to understand business partner needs & deliver solutions Bias for action, with ability to deliver outstanding results through task prioritization & time management WHAT’S NICE TO HAVE: Experience with Big Data technologies — Hadoop, Spark, H20.ai, Cloud AI platforms, containerization Experience with supporting deployment, monitoring, maintenance and enhancement of models Experience with data visualization tools — Tableau, R Shiny, Plotly, etc. Experience in digital marketing environment e.g. ad servers, web analytics, bid management Familiarity with digital marketing principles e.g. funnel optimization, landing page optimization Experience working in business to consumer marketing Experience using data to tell a story and influence business decision makers

The Vice President, Data & Analytics is looking for an experienced Modeling and Analytical Consultant to join the Data and Analytics Innovation team. This individual will be working with all Business Units to train globally on new modelling approaches and innovations.  This position will lead our D&A University that aims to transform our approach to empowering our associates and leaders with analytical and technical skills they need to be successful in current and future roles. Who is Equifax? Equifax is a global information solutions company that uses trusted unique data, creative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions. Regardless of location or role, the individual and collective work of our people makes a difference in our business. We are looking for individuals who can help us disrupt the marketplace. You will do this by delivering leading-edge technology to build and deliver unparalleled customized insights that enrich both the performance of businesses and the lives of consumers. We will give you the opportunity to drive innovation and automation across the enterprise. This will include tool and process integrations across all business units within Equifax globally. Responsibilities: Develop and execute training strategy globally on new modelling approaches,  innovations, data assets, modelling applications and processes  Requires specialized depth and/or breadth of expertise to operate independently  Communicates difficult concepts and influences others to adopt a different point of view Interacts with key decision-makers within own function and across related functions to successfully navigate Equifax’s matrix organization, involving others across the organization as needed Be the experienced practitioner on machine learning that others look to for guidance and education. Partner with a cross-functional team of data scientists, software engineers, product managers, and learning specialists to develop and deliver a learning that is adapted easily Teach others how to build machine learning models through all phases of development, from design through training, evaluation, validation, and implementation Curate existing content from various sources like universities, commercial content providers, and publicly available material Develop and conduct training through a variety of modes (in person, on-line, self-paced, blended) Position Requirements: Master’s Degree or higher in Statistics, Mathematics, Computer Science, Engineering 7+ years’ modelling and analytics experience in the financial services area Experience developing models and scores with applications in risk and marketing Innovative and continually research and evaluate emerging technologies and current on published state-of-the-art methods, technologies, and applications and seek out opportunities to apply them Leader that challenges conventional thinking and work with stakeholders to identify and improve the status quo and passionate about teaching others Technical and comfortable with open-source languages and are passionate about developing further and have hands-on experience developing data science solutions using open-source tools and cloud computing platforms Statistically-minded and has experience building and validating models and experience with a variety of applications such as artificial intelligence, neural networks, regression, or machine learning Ability to collaborate as a team player in a matrix organization Strong verbal communication and interpersonal skills across global geographies and collaborating with internal/external customers The Perks of being an Equifax Employee? We offer an excellent compensation packages with high-reaching market salaries and 401k matching, along with the works: comprehensive healthcare packages, schedule flexibility, work from home opportunities, paid time off, and organizational growth potential. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. To speak to us about this role in more detail apply online.