The Ad Council
New York, NY, USA
JOB SUMMARY:
As a Digital Media Analyst within the Analytics team, you will be responsible for leading the collection, analysis and interpretation of media to track the success of Ad Council campaign communications across digital media products and channels. You will capture and report on campaign results, from which you will generate cross-campaign learnings and insights. You will build out disciplined measurement plans based on campaign objectives and KPIs; capture and report on campaign results ; and develop learnings and insights . You will be the liaison between the Media, Ad Operations, Digital, and Analytics team s to ensure we have proper campaign measurement in place for all digital marketing efforts .
In this multifaceted role, the Digital Media Analyst is strong in quantitative analysis, enjoys data mining, possesses effective data visualization and storytelling skills and grasps digital media measurements. You have a talent for taking disparate data sources, structuring them , and finding valuable insights. Automation and optimization of data management processes allow you to scale these efforts across Ad Council's 40 national social good campaigns and 375 digital media partners. Proven experience with Google Ads, DoubleClick and Google Analytics is required, as is a thorough understanding of and experience with the analytics process (data collection, reporting, insights generation and optimizations)
The Digital Media Analyst position is in our New York City office and reports directly to the VP of Analytics.
ROLES AND RESPONSIBILITIES:
Serve as the primary point of contact for digital media support inquiries and requests post campaign launch, including tracking impression delivery, reporting, assisting with optimization and reconciling delivery discrepancies.
Responsible for data collection , performance reporting and analysis of all campaign digital media tactics including search, display, online video, mobile, gaming and social.
Work closely with functional groups to define data collection requirements and ensure results are measurable and actionable
Regular monitoring and analysis of the performance of a portfolio of campaign websites via Google Analytics
Develop benchmark performance across all digital products and channels
Keep a pulse on the latest measurement methodologies to measure efficacy of campaigns across digital marketing channels
Your Day-to-Day
Management of databases
Build and maintain internal and external data feeds on digital media/campaign results (e.g., DoubleClick, Google Ads, Facebook, Google Analytics, reporting directly from media partners)
Data cleansing and consolidation to build out and automate reporting templates
Develop and maintain automated ETL processes
Resolve discrepancies with data
Collaborate on taxonomies and creative ID process across all creative assets ingested into media platforms
Identify development needs in order to improve and streamline media analytics operations
Reporting and analysis
Communicate cross-functionally on reporting needs
Update and enhance existing campaign dashboards and build customized visualizations through Tableau to illustrate campaign performance
Summarize advertising measurements such as reach and frequency, engagement rate, viewability, and fraud
Curate actionable insights and recommendations on and across media partnerships
The ideal candidate will be:
Knowledgeable of all digital media channels
Self-starter who is extremely detail-oriented
Familiar with AdOps and tagging/trafficking
Proactive in nature and eager to learn all things data and digital
Inquisitive and interested in discovering the “why” behind data
Responsible for ensuring the highest integrity of deliverables
Have an innate curiosity for processes improvements and continually strive to be better
Demonstrative of our core values: we are bold, we embrace our differences, we are empathetic, we strive to be our best selves, and we focus on impact.
QUALIFICATIONS/REQUIREMENTS:
2-5 years of experience in digital marketing/analytics
Strong proficiency with Google Analytics and DoubleClick; experience with Google 360 suite a plus
High level understanding in viewability & invalid traffic
Strong Excel skills required; pivot tables a must
Understanding of online advertising planning, buying and performance metrics
Experience in Tableau or other BI tools is a plus
Must be technically-savvy, detail-oriented
Must have strong communication and presentation skills, and work well within a collaborative team environment
Comfortable with ambiguity and ability to manage multiple projects at the same time
AD COUNCIL:
The Ad Council is where creativity and causes converge at scale. We are a New York-based national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to create changed around the most critical social issues facing our country. The Ad Council initiates, produces and activates communications campaigns that drive awareness and behavior change, creating a lasting impact on American life. We produce content that ignites new ideas, increases the health, education, and safety of our nation, and literally saves lives.
We are behind the iconic social good communications programs featuring Smokey Bear, "Friends Don't Let Friends Drive Drunk" and the viral campaign "Love Has No Labels" that celebrates diversity and promotes inclusion. We work hand in hand with the leading non-profit organizations, government agencies, corporate brands and media companies to develop over 40 national social good campaigns each year including Suicide Prevention, Gun Safety, Bullying Prevention, STEM for Girls, Pet Adoption and Texting and Driving Prevention.
The Ad Council team uses all the tools in communications arsenal including developing PSAs and social media content, engaging talent, gaming, conducting media relations and grassroots marketing, and creating chat bots, digital and live events to raise awareness around social causes. We also have the opportunity to work with our Board of Director companies such as Amazon, Facebook, Google/YouTube, Vice and R/GA to leverage the latest tactics, tools and platforms that will have the most significant social impact.
To learn more about the Ad Council and its impactful campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.
The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.
Contact Us:
To apply online: https://www.adcouncil.org/Working-With-Us/Join-Us
The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please contact please submit your request through one of the following methods listed below:
Fax (212) 922-1676 or
US Mail to the Advertising Council
Attn: Human Resources
815 2nd Avenue; 9th Floor
New York, NY 10017
EEO is the Law
Apply Here: http://www.Click2apply.net/j7v4289swfzzm98r
PI116103264
JOB SUMMARY:
As a Digital Media Analyst within the Analytics team, you will be responsible for leading the collection, analysis and interpretation of media to track the success of Ad Council campaign communications across digital media products and channels. You will capture and report on campaign results, from which you will generate cross-campaign learnings and insights. You will build out disciplined measurement plans based on campaign objectives and KPIs; capture and report on campaign results ; and develop learnings and insights . You will be the liaison between the Media, Ad Operations, Digital, and Analytics team s to ensure we have proper campaign measurement in place for all digital marketing efforts .
In this multifaceted role, the Digital Media Analyst is strong in quantitative analysis, enjoys data mining, possesses effective data visualization and storytelling skills and grasps digital media measurements. You have a talent for taking disparate data sources, structuring them , and finding valuable insights. Automation and optimization of data management processes allow you to scale these efforts across Ad Council's 40 national social good campaigns and 375 digital media partners. Proven experience with Google Ads, DoubleClick and Google Analytics is required, as is a thorough understanding of and experience with the analytics process (data collection, reporting, insights generation and optimizations)
The Digital Media Analyst position is in our New York City office and reports directly to the VP of Analytics.
ROLES AND RESPONSIBILITIES:
Serve as the primary point of contact for digital media support inquiries and requests post campaign launch, including tracking impression delivery, reporting, assisting with optimization and reconciling delivery discrepancies.
Responsible for data collection , performance reporting and analysis of all campaign digital media tactics including search, display, online video, mobile, gaming and social.
Work closely with functional groups to define data collection requirements and ensure results are measurable and actionable
Regular monitoring and analysis of the performance of a portfolio of campaign websites via Google Analytics
Develop benchmark performance across all digital products and channels
Keep a pulse on the latest measurement methodologies to measure efficacy of campaigns across digital marketing channels
Your Day-to-Day
Management of databases
Build and maintain internal and external data feeds on digital media/campaign results (e.g., DoubleClick, Google Ads, Facebook, Google Analytics, reporting directly from media partners)
Data cleansing and consolidation to build out and automate reporting templates
Develop and maintain automated ETL processes
Resolve discrepancies with data
Collaborate on taxonomies and creative ID process across all creative assets ingested into media platforms
Identify development needs in order to improve and streamline media analytics operations
Reporting and analysis
Communicate cross-functionally on reporting needs
Update and enhance existing campaign dashboards and build customized visualizations through Tableau to illustrate campaign performance
Summarize advertising measurements such as reach and frequency, engagement rate, viewability, and fraud
Curate actionable insights and recommendations on and across media partnerships
The ideal candidate will be:
Knowledgeable of all digital media channels
Self-starter who is extremely detail-oriented
Familiar with AdOps and tagging/trafficking
Proactive in nature and eager to learn all things data and digital
Inquisitive and interested in discovering the “why” behind data
Responsible for ensuring the highest integrity of deliverables
Have an innate curiosity for processes improvements and continually strive to be better
Demonstrative of our core values: we are bold, we embrace our differences, we are empathetic, we strive to be our best selves, and we focus on impact.
QUALIFICATIONS/REQUIREMENTS:
2-5 years of experience in digital marketing/analytics
Strong proficiency with Google Analytics and DoubleClick; experience with Google 360 suite a plus
High level understanding in viewability & invalid traffic
Strong Excel skills required; pivot tables a must
Understanding of online advertising planning, buying and performance metrics
Experience in Tableau or other BI tools is a plus
Must be technically-savvy, detail-oriented
Must have strong communication and presentation skills, and work well within a collaborative team environment
Comfortable with ambiguity and ability to manage multiple projects at the same time
AD COUNCIL:
The Ad Council is where creativity and causes converge at scale. We are a New York-based national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to create changed around the most critical social issues facing our country. The Ad Council initiates, produces and activates communications campaigns that drive awareness and behavior change, creating a lasting impact on American life. We produce content that ignites new ideas, increases the health, education, and safety of our nation, and literally saves lives.
We are behind the iconic social good communications programs featuring Smokey Bear, "Friends Don't Let Friends Drive Drunk" and the viral campaign "Love Has No Labels" that celebrates diversity and promotes inclusion. We work hand in hand with the leading non-profit organizations, government agencies, corporate brands and media companies to develop over 40 national social good campaigns each year including Suicide Prevention, Gun Safety, Bullying Prevention, STEM for Girls, Pet Adoption and Texting and Driving Prevention.
The Ad Council team uses all the tools in communications arsenal including developing PSAs and social media content, engaging talent, gaming, conducting media relations and grassroots marketing, and creating chat bots, digital and live events to raise awareness around social causes. We also have the opportunity to work with our Board of Director companies such as Amazon, Facebook, Google/YouTube, Vice and R/GA to leverage the latest tactics, tools and platforms that will have the most significant social impact.
To learn more about the Ad Council and its impactful campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.
The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.
Contact Us:
To apply online: https://www.adcouncil.org/Working-With-Us/Join-Us
The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please contact please submit your request through one of the following methods listed below:
Fax (212) 922-1676 or
US Mail to the Advertising Council
Attn: Human Resources
815 2nd Avenue; 9th Floor
New York, NY 10017
EEO is the Law
Apply Here: http://www.Click2apply.net/j7v4289swfzzm98r
PI116103264
The Ohio State University
Columbus, OH, USA
Sr. Data Analytics Consultant The Ohio State University Columbus, OH
Reporting to the Director, Reporting and Analytics, the Senior Data Analytics Consultant provides fundraising data analysis and reporting services for the executive leadership team of the Development arm of the Office of Advancement.
The Sr. Data Analytics Consultant will be primarily responsible for the development and implementation of measurement and analytics strategies designed to ensure appropriate operational models; to monitor and evaluate applicable metrics to compare and analyze data to support strategic fundraising decisions and process improvement; to ensure communication with senior leadership and synthesize data into useful and insightful information; and to write and automate tools and scripts to increase efficiency and reduce manual efforts.
The Sr. Data Analytics Consultant will design and build data visualizations using diverse data sets and will be instrumental in developing and translating analysis, data modeling and ad hoc decision support to fulfill the needs of the development organization. This includes data analysis and reporting to enhance operational efficiency, encouraging data driven decisions and promoting a higher level of data consumption as well as best practices to improve services and processes of strategic importance to the Development team.
The Sr. Data Analytics Consultant provides significant data analysis using both descriptive and predictive statistical analysis expertise for the Development leadership team. This work includes, but is not limited to, responsibility for the ongoing design and maintenance of monthly Development performance reports and the fundraising dashboard. It further includes conducting significant data analysis and data mining required to understand the results found and communication of insights to leadership.
This work is accomplished using visual query tools, custom built standard outputs, Microsoft SQL Reporting Services tools, data analysis tools like SPSS or Excel and Tableau.
Required Qualifications:
Bachelor’s degree in Data Analytics, Statistics, Applied Math, Computer Science, Computer Information Systems or Management Information Systems, Marketing, Psychology or related field; or an equivalent combination of education and experience.
Five years of experience in a data analyst role.
Experience with enterprise reporting tools (i.e. MS BI Suite).
Two years of experience using SQL with preference to Microsoft T-SQL.
Two years of experience with statistical analysis using statistical packages for analyzing datasets (Excel, SPSS, R, SAS etc.).
Two years of experience visualizing and presenting data.
If interested, please click the "Apply Now" button on this page.
The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, or protected veteran status.
Sr. Data Analytics Consultant The Ohio State University Columbus, OH
Reporting to the Director, Reporting and Analytics, the Senior Data Analytics Consultant provides fundraising data analysis and reporting services for the executive leadership team of the Development arm of the Office of Advancement.
The Sr. Data Analytics Consultant will be primarily responsible for the development and implementation of measurement and analytics strategies designed to ensure appropriate operational models; to monitor and evaluate applicable metrics to compare and analyze data to support strategic fundraising decisions and process improvement; to ensure communication with senior leadership and synthesize data into useful and insightful information; and to write and automate tools and scripts to increase efficiency and reduce manual efforts.
The Sr. Data Analytics Consultant will design and build data visualizations using diverse data sets and will be instrumental in developing and translating analysis, data modeling and ad hoc decision support to fulfill the needs of the development organization. This includes data analysis and reporting to enhance operational efficiency, encouraging data driven decisions and promoting a higher level of data consumption as well as best practices to improve services and processes of strategic importance to the Development team.
The Sr. Data Analytics Consultant provides significant data analysis using both descriptive and predictive statistical analysis expertise for the Development leadership team. This work includes, but is not limited to, responsibility for the ongoing design and maintenance of monthly Development performance reports and the fundraising dashboard. It further includes conducting significant data analysis and data mining required to understand the results found and communication of insights to leadership.
This work is accomplished using visual query tools, custom built standard outputs, Microsoft SQL Reporting Services tools, data analysis tools like SPSS or Excel and Tableau.
Required Qualifications:
Bachelor’s degree in Data Analytics, Statistics, Applied Math, Computer Science, Computer Information Systems or Management Information Systems, Marketing, Psychology or related field; or an equivalent combination of education and experience.
Five years of experience in a data analyst role.
Experience with enterprise reporting tools (i.e. MS BI Suite).
Two years of experience using SQL with preference to Microsoft T-SQL.
Two years of experience with statistical analysis using statistical packages for analyzing datasets (Excel, SPSS, R, SAS etc.).
Two years of experience visualizing and presenting data.
If interested, please click the "Apply Now" button on this page.
The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, or protected veteran status.
