CRM company Salesforce yesterday unveiled its artificial intelligence platform Salesforce Einstein to help companies deliver more predictive and personalized customer experiences across sales, service, marketing and commerce.
(Read Part 1 of this O2O series.) Prior to 2008, the phrase “Single Customer View” was so widely used – it was what the word “Big Data” in
Though it has been practiced for some years, the mining of unstructured data has recently attracted quite a bit of attention. Most stored data is unstructured and
The global intelligent virtual assistant market (IVA) is expected to reach USD 3.07 billion by 2020, according to a new study by San Francisco-based market research and
In a fully connected world it is natural that retailers use technology for high business performance. As the industry seeks to know more and more about consumers
As consumers, whether we talk about it or not, we have pretty clear views on the sort of relationship that we expect with the vendors we buy
Today the average brand manages five social media accounts, four internal customer systems and one mobile application and the technical marketing stack is only getting more complex.
Analytics is exciting right? Yes! But only when there is a story behind it. I read a lot of articles and gain insight and knowledge along the
Jamie Beckland is a technology and web entrepreneur, built his first social media community in 2004, and has worked with a wide range of organizations from pre-revenue
Theodore Levitt said many years ago (to the chagrin of his finance professor colleagues) that the purpose of a business is not per se to make money.