Insights

"The Emperor [not wanting to be overdressed]: I don't want to blind them, I just want them to blink a little." — The Emperor's New Clothes (Read Part 1 , Part 2 and Part 3 of this Death of Advertising series.) Fashion brands continue to expend exorbitant amounts of money for new digital and online channels to make their brands the 'new hotness'. Usually these digital campaigns go unseen . So how to get hipsters, Gen...
(Read Part 1 , Part 2 and Part 3 of this Death of Advertising series.) Facebook's mid-roll ads haven't brought the publisher revenue as promised. Recently quoted, "They are only paying if a view gets to the 20-second mark and the user consumes the ad ." The question is not about the views or the ads that pre-roll, but how many people are actually paying attention? And if they are, maybe it's for the wrong reasons. If you...
You'll notice the term "Data Scientist" isn't gender specific. To encourage more women to enter the analytics profession, Capella University, in collaboration with SAS, awarded four full-tuition scholarships to female students who start either the Bachelor's in Information Technology with a minor in Data Analytics or Master's in Analytics degree program this October. In addition to the full-tuition scholarships, the recipients were...
(Read Part 1 , Part 2 and Part 3 of this Death of Advertising series.) Bunz Trading Zone  reveals an interesting demographic trait: that the Gen Z is more interested in community and experiences than cash flow. Emily Bitze is the founder, but it wasn't her intention. She was tired of just adding water. Emily was simply hungry and broke. She was having financial difficulties and wanted to eat something other than instant...
Cloud-based file storage has been popular for some years now with services like Box, Dropbox and Sync, then hybrid cloud/OnPrem solutions like Egnyte. Of all those, I found Sync to be the easiest to use and most flexible, and it is the only one I continue to use personally. That said, however, I think I have a new favorite and that is the “ Sync ” (not to be confused with the aforementioned Sync) from Resilio . The company was...
Organizations across the globe are working towards implementing GDPR , which officially goes into effect on May 25, 2018. So what is GDPR Wikipedia states  that the General Data Protection Regulation is “a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union. It also addresses the...
I’m looking at SAAV Games in this installment of Blockchain Spotlight. They’ve been mostly in stealth mode the past year as they build their first game called Agame . It is a “time management” game along the lines of Lords of Ultima and Tiberium . Agame runs on iOS, Android, Windows, Mac and Linux, as well as in a web browser. It is free to play, but like the aforementioned games, you can buy various...
Cannabis enjoys a nebulous legal status right now in the United States. It is classified a Schedule I drug by the federal government, meaning it has no medical or productive use whatsoever. This seems to fly in the face of reality and the many established medical uses of the product. About half the states have legalized some form of cannabis use at this point with more seeming to happen every year. This obviously puts the states at odds...
Our blockchain focus this time is on bitJob , a company that is focused on helping college students earn money, which as we know, they are perpetually short of. Having two kids in college myself with a third going next year, this subject is near and dear to me, so I wanted to understand what bitJob was doing that would “disrupt” this ecosystem. I spoke with Elad Kofman, company CMO and co-founder, to get some insights. bitJob...
As the Associate Director of the Master of Science in Analytics program and an assistant professor in the School of Computational Science and Engineering at Georgia Tech, I have learned many helpful lessons over the years from working with tech companies including the likes of juggernauts such as Google, eBay, Symantac and Intel, among others. Here are my top 10 lessons for anyone considering entering analytics and pursuing a career in...
This is the first in my new series to focus on companies in the exploding blockchain environment ( read my beginner's guide article as a primer ) and describe their business to people that aren’t necessarily engulfed in the blockchain ecosystem. I’m really excited about Dragonchain , I’ve been watching it since it was released as open source late last year, and now they have made a big announcement so we can now find...
In my customer discussions, I have learned that organizations are increasingly choosing to do their big data in the cloud. At the same time, many organizations that initially implemented their big data on premises are looking to move their big data instances to the cloud, as well. Amazon Elastic MapReduce (EMR) represents an alternative to on premises by providing a Hadoop framework that actually eliminates some of the work out of...