Wolfe, LLC Pittsburgh, PA, USA
May 21, 2018Full-time
Hopefully the job template doesn’t sound overwhelming. We are hoping to hire the right junior level person into the role and help them grow their career as we grow our business. Our hopes for the position are as follows: Analytical, detail-oriented, organized, and insightful. A self-starter and a trusted advisor to marketing and executive team. We are looking for an entry-level individual who has some of the basics down and wants to eventually grow their career in website analysis and search engine marketing. As you grow into the position our expectations are that you would complete several courses, such as: Google Adwords Training Course – Pay-per-click (PPC), Google Analytics Academy (Beginners, Advanced, Google Tag Manager, and Ecommerce Analytics), SEM Rush training, and learning basic knowledge in HTML and CSS. Within the next few years of growth we would expect you to go from trainee to subject matter expert working closely with positions like Director of Search Engine Optimization, Social Media Manager, UI/UX Specialist, Financial Analyst, and various members of the Product and Technology Teams. Once you become proficient of your assigned responsibilities, we want you to continue training and keep current with trends in your field. Eventually you must be able to do all necessary work to tie all web properties properly with Google Analytics to optimize measurement and tacking of traffic patterns, consumer online behavior, e-commerce, and marketing performance. Lastly, possessing an in-depth knowledge of Google Analytics will be an absolute must. The Opportunity The Digital Marketing Analyst should actively use numerous web measuring tools and new technologies including Google Analytics, SEMRush, and others. S/he will also be very familiar with the online marketing ecosystem: SEO, SEM, PPC, Web 2.0, etc. Implementation Task: Carefully review and assess all web analytics, coding and tracking of company links. Develop and execute plan to clean up, rebuild, and/or restructure all web analytics pertaining to website traffic behavior and all marketing channels. Google Tag Manager tracking code implementation experience is strongly preferred. Traffic Analysis: Thorough and constant analysis of all sources of traffic, trends, efficacy and efficiency, ultimately help optimize traffic that generates conversions by generic origin (search, social media, links, affiliates, etc.) and by specific origins (Google, Yahoo!, Bing, etc.). Strong emphasis on SEO and SEM analysis. Manage paid media (SEM, display, Facebook ads, etc.) budget to best optimize ROI. Build upon and manage large scale mailing list and templates via MailChimp. Website Analysis: In-depth understanding of website customer experience, bounce rates, A/B testing, average time spent, page views, unique users, repeat users, sales funnel, ultimately help optimize traffic to grow overall conversion rates. Social Analysis: Collect data from various social media tools and platforms and synthesize to provide a cross channel view of social media efforts. Measure, track, and evaluate brand and category commentary, social sentiment, trends, keywords, etc. using diverse buzz marketing tools. Specific Tasks Include: Insights: develop valuable insights based on the findings, not just the numbers. KPIs: understanding the correlation among the most important variables. Conversion Rates: analyze and dissect sales funnel, drop-off areas, and how, who, and where customers are converted. Reports: monitor, measure, evaluate and prepare reports on key conversion metrics and KPIs for marketing and other company departments as needed. Basic Requirements Bachelor’s degree preferably in Marketing, Mathematics, or Statistics. Between 1 – 3 years of web analysis experience, familiarity with search engine marketing. Strong work ethic and integrity. Strong analytical, prioritizing, interpersonal, problem-solving and planning skills. Strong verbal and written communication skills. Demonstrated collaborative skills and ability to work well within a team. Ability to work with and influence peers and senior management.